FASHION Magazine

Reebok reveals an upcoming collection with National Geographic Performance brand Reebok launches its first collaboration with National Geographic on September 23, Inspired by National Geographic’s riveting visual storytelling from around the world, the collection of runners covets design details that mimic specific scenes and journeys. Further connecting each wearer with the world that inspired the […]

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The sun-drenched “White Room” of H&M’s headquarters in Stockholm is quintessentially Scandinavian. The floors are hardwood, there’s a sturdy work table with a vase of artfully arranged spider mums and the walls are lined with books on art, architecture and history. It’s bright, peaceful and inspiring. Context: My last visit to Stockholm happened in January, […]

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When I think of my last trip to Paris, I think of hunger. Literally. Between jet lag, a mild bug I’d picked up in transit, and too many baguettes, I was never with the right plate of food at the right time. What saved me was stumbling upon a weigh-it-yourself Chinese buffet where I ordered a […]

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H&M presents its Studio Collection each year during Paris Fashion Week. It’s always one of the buzziest shows, with plenty of front-row star power. For its Fall 2017 collection, sold in select stores and online as of September 14, the design team worked with French-born, New York-based stylist Ludivine Poiblanc. “Ludivine’s personal style is cool […]

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Tonight’s Spring 2017 H&M Studio show in Paris is gonna be a goodie. Not only does the mega retailer throw legendary parties, but their fun, relevant and thoughtful pieces become immediate (and affordable) must-haves. And since delayed gratification is so last season, you’ll be able to get your hands on them even faster. H&M is […]

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While most of the editors, buyers and fashion fans who descend on Paris for fashion week at the end of February will be taking notes for 6 months down the road (we’ll be watching the fall 2017 presentations), H&M has decided to buck with French tradition and hop on the see now, buy now bandwagon. […]

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