FASHION Magazine
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Our Editors Pick the TommyxGigi Spring 2017 Looks They Can’t Wait to Wear
Memorize your credit card number and practice those quick clicks. Consider this post your cheat sheet for tomorrow’s big test. Immediately after the TOMMYNOW show in Los Angeles, the TommyXGigi spring 2017 capsule, filled with rugby stripes, patchwork denim and vintage-y cotton tees, will go up for sale on tommy.com. The collection nods to Cali […]
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H&M is the Latest Brand to Join the See Now, Buy Now Club
While most of the editors, buyers and fashion fans who descend on Paris for fashion week at the end of February will be taking notes for 6 months down the road (we’ll be watching the fall 2017 presentations), H&M has decided to buck with French tradition and hop on the see now, buy now bandwagon. […]
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The see-now-buy-now model could ruin indie designers
Last week Tom Ford and Burberry made huge announcements that might change the fashion industry forever. If that sounds dramatic, it’s because it is. These mega-brands are rejecting the traditional show system in favour of a see-now-buy-now model. Beginning in Fall 2016, customers will be able to shop Burberry and Tom Ford collections immediately following […]
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