FASHION Magazine

See the Amore and Vita collection here » Pretty Little Liars fans rejoice! Shay Mitchell has officially launched her first ever design line in collaboration with Canadian e-retailer, eLUXE. Alongside her best friend, Michaela Blaney, the Mississauga-born, Los Angeles-based star launched the collection as an addition to their quirky lifestyle blog, Amore & Vita. Featuring […]

The post Not just a Pretty Little Liar: Shay Mitchell launches her new T-shirt line Amore and Vita appeared first on FASHION Magazine.

The Blonde Salad’s Chiara Ferragni ain’t just stylish—she’s a designer to boot. As well as eponymously named footwear label, the blogger has a line of jewellery CAIA Jewels, which debuted on Canadian etailer eLuxe last week. I’m particularly into this bracelet for its bright colour pop, its attitude and its general awesomeness. CAIA Jewels red […]

The post Afternoon Delight: Chiara Ferragni’s red lip bracelet is seriously bad ass appeared first on FASHION Magazine.

Go inside Aimee Song’s bag »

Since the launch of her blog, Song of Style, back in 2008, Los Angeles-based blogger Aimee Song has become one of the blogosphere’s most beloved. With her penchant for bright colour combos, positivity and long flowing locks, she’s built an empire of page views, Instagram likes and Facebook fans. She’s turned all that into several collaborations with brands like Michael Kors, 7 for all Mankind and now Canadian eCommerce site, eLuxe. The 6-piece capsule collection ($45-$75, eluxe.ca) features logo T-shirts and distressed sweatshirts all emblazoned with “Do Epic Chic” and “VoiLÁ.” “I’m always about positive sayings,” she says. “I always feel like if you’re positive in the morning, you wake up saying ‘Oh my gosh, today is going to be a great day,’ then, everything is gonna be great! And I thought if I was going to do ‘chic’ then I’m going to make it epic, so why not, ‘Do Epic Chic’?”

While Song was in town last week (wearing the new Chanel chain link booties, we might add), we sifted through her Michael Kors bag and found plenty of the bloggers go-to items. They were all epically chic.

Or see fashion by age: IN YOUR 20s | IN YOUR 30s| IN YOUR 40s | IN YOUR 50s | IN YOUR 60s | IN YOUR 70s

How important is it to dress age appropriately? This is a question that, when asked, will generate a variety of different answers. Fashion by age is hardly a new phenomenon, but the contrast between what is or is not appropriate for certain ages has changed overtime. There may be some styles that are thought to be more suited to one age over another, but as we all know by now, fashion is never that black and white.

Keeping that in mind, check out our selection of the best spring pieces that work for a variety of different ages. From bright printed pants to classic blazers, these beautiful bouquet pieces can work for any age.

Editor: Randi Bergman. Stylist: Eliza Grossman. Photographer: Carlo Mendoza. Hair and Makeup: Margot Keith. Model: Enry, Plutino Group.

How to dress for prom, the budget-friendly way »

One could argue that a prom dress is one of the most important dresses that you’ll buy in your life. At least that’s how it feels when the event is approaching and you have no idea what to wear.

To help out, we’re throwing back to our days of FASHION18 (our old teen mag!) and we’re teaching you how to dress for prom for less with 9 super stylish looks for $500 or less (some are even way less!). And while the dress may be the number one priority on your mind, we’ve rounded these looks out with cute accessories (cat ears, anyone?) and heels that will have you dancing all night long.

Not only will these prom dresses turn heads; they are pieces that will stand the test of time in your closet. If you’re headed to a wedding, garden party, or any formal event, these fancy frocks will transition effortlessly to any event that life may throw at you.

See all 21 Valentine’s Day gifts! »

Ah, Valentine’s Day! If you’ve been a twosome for years or are just celebrating your first February 14 together, the question of what to give is always a tricky one to tackle. We’re here to take the guesswork out of Valentine’s Day gifts, with a complete guide of stylish ideas for the man, woman and best friend in your life. From sultry suggestions for lingerie and loungewear—including a bustier that can totally double as a crop top—to jewellery in a range of prices and styles, we have Valentine’s Day gifts for all sorts of lovers. For instance, not ready to propose but want to still put a ring on it? Consider a rose gold commitment ring engraved with a playful (and we mean playful!) phrase. Instead of sending a dozen red roses go with a vibrant bouquet of purple, burgundy and lavender flowers. Men may be notoriously hard to buy for, but we guarantee that every guy will be impressed by a Valentine’s Day gift of high-end grooming products, a dapper bow tie or a quirky pair of cufflinks. For the best friend on your list, cute and stylish Valentine’s Day gifts are the best way to show you care. We’re fond of quaint jewellery boxes, sweet-smelling soaps and body washes—including one scented like conversation hearts! No matter what Valentine’s Day gifts you give, we think that delivery with a flirty smile is always key.

Jump to: GIFTS FOR HER | GIFTS FOR HIM | GIFTS FOR YOUR BFF

Canadian Thanksgiving falls in early October and is more about the pies and the turkeys than anything else. For Americans, Thanksgiving also translates to over-eating and pie, but also comes with a side of super sales— both online and in-store. Black Friday 2012, which falls on November 23 this year, is a day that has […]

The post Black Friday 2012: Our constantly updated guide to the in-store and online sales you need to know about appeared first on FASHION Magazine.

As we approach September 6, three of the country’s top metropolises are prepping for Canada’s first-ever Fashion’s Night Out, a veritable fashion fiesta that began with Vogue and CFDA’s first FNO in New York City in 2009. The one-night, after-hours festivities celebrating everything fashion will see exciting events taking place in Vancouver, Montreal and Toronto. […]

The post Full Frontal FNO: Our complete (and constantly updated) guide to what’s going down in Toronto, Vancouver and Montreal on Canada’s first Fashion’s Night Out appeared first on FASHION Magazine.

Smythe and eLUXE have just teamed up to create the epitome of a chic LBJ (little black jacket, for those of you not in the know); what’s more, the femme-meets-tailored blazer will be available exclusively to Canada.

Come September, you can get your hands on the Canadian label’s covetable tuxedo-style wool blazer on eLUXE for $595, which is actually a steal if you consider cost per wear. With its slim fit, strong shoulders and gold hardware, you can make like Kate Middleton (who’s without a doubt the most famous of Smythe’s devotees) and work the chic, strong piece into your fall looks time and time again.

Sad but true, August is already halfway over. On the bright side, it’s time for back-to-school shopping (and the working girl’s equivalent). This fall our wardrobes are practically begging for a new pair of jeans, graphic print jackets, designer shoes and of course the invaluable cocktail dress, all of which you’ll find at pop-up warehouse sales and street festivals this weekend. See you at the checkout.

See what made the list »

Hailed as one of Canada’s e-queens, Joanna Track is the founder of one of the country’s first fashion e-tailers, eLUXE.ca (formerly Dealuxe.ca), which carries the covetable likes of Smythe, Pink Tartan and J Brand. Track was first the genius behind the much beloved Sweetspot.ca, and clearly has a killer taste for talent (our once–fashion director now fashion editor-at-large Susie Sheffman now works over at eLUXE) and a sense of what the ladies want. So without further ado, let’s see what she wants!

Let’s explore! »