FASHION Magazine
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What’s in your bag, Beckerman sisters?
Photography by Michelle Nunes Go inside Beckerman sisters’ bags here »
If there were an award for Toronto’s most fashionable twins, Samantha and Caillianne Beckerman would win it year after year. The identical duo’s love for a kaleidoscopic magpie blend of designer duds has not only become a staple on the Toronto fashion scene, but on the web as well, where they boast a cool 44,000 Instagram fans. To boot, the sisters are H&M’s official fashion bloggers and have previously collaborated with Coach, Aldo, Bulgari and Teen Vogue, just to name a few. So, how do they do it? The Beckerman sisters really seem to have fun with fashion. Definitive subscribers of a “more is more” sensibility, the duo are constantly dressing up for each other on their blog Beckerman Bite Plate and well, we just can’t get enough. The twins let us inside their fabulous Mary Poppins bags for a peek at what they carry with them on a daily basis. The results, as you would imagine, are some of the most vibrant and fun imagery we’ve seen all week!
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What’s in your bag, Cake Beauty founder Heather Reier?
Photography by Stephanie Loy Son See what’s inside Heather Reier’s bag »
Heather Reier has always had a passion for all things beauty, so it’s no surprise that her Toronto-based brand has grown such a cult following. Since launching Cake Beauty at the age of 26, she’s stayed loyal to creating products that are all-natural, paraben-free and smell as sweet, sometimes even sweeter, than freshly baked treats. She also loves pink, something that has very apparently carried over to Cake Beauty’s fun product packaging as well as to her personal purse, which is full of girly trinkets.
Her large Badgley Mischka bag is the perfect size to hold all of her essentials and Cake Beauty goodies. We must remember to pick up the Milk Made Velveteen Hand Creme and Fuss-Free Volumizing Dry Shampoo Spray. If Reier is carrying it in her purse, we know they get the job done. In fact, that is one of the main goals of Cake Beauty–to produce products that actually solve a problem. Reier made this a goal after using numerous products on the market that just didn’t do what they claimed to. Over 10 years later, Cake Beauty has expanded to include hair products and the line contains over 20 signature products.
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What’s in your bag, Joanna Track?
Photography by Farzin Ghayour Hailed as one of Canada’s e-queens, Joanna Track is the founder of one of the country’s first fashion e-tailers, eLUXE.ca (formerly Dealuxe.ca), which carries the covetable likes of Smythe, Pink Tartan and J Brand. Track was first the genius behind the much beloved Sweetspot.ca, and clearly has a killer taste for talent (our once–fashion director now fashion editor-at-large Susie Sheffman now works over at eLUXE) and a sense of what the ladies want. So without further ado, let’s see what she wants!
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What’s in your bag, Amina Said?
Photography by Erin Seaman If you haven’t yet heard about the new Canadian ecomm site Dealuxe.ca, you’re about to hear a lot more about it from now on, because newly on board as the site’s PR and social media manager is one of our favourite girls about town, Amina Said. By favourite, we mean we’re obsessed. Said’s got more style in her bejeweled baby finger than many have got in their whole bod. She’s also beautiful, funny, and… did we say we were obsessed? Anyways, here’s a peek into her bag. You’ll probably be obsessed too.
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FASHION plates: surf’s up!
By Jordan Porter
Surf’s up! Whether you’ve been living at the beach (we kind of hate you), are planning a trip, or simply can’t get enough of summer’s inspired gear, we’ve got you covered with these wave-catching essentials. Get active in the water or emulate beach inspired beauty with a collaboration by Stila and Roxy. From the buzzed-about wetsuit-inspired apparel by Lisa Marie Fernandez to Ray-Ban’s eclectic Wayfarers, these pieces will have you standing out on the water’s edge.