FASHION Magazine

On any given night, you’ll find blearyeyed, pyjama-clad people tucking into bed — while fervently thumbing through their TikTok feeds. It’s where you can learn anything from a trending dance to how to make feta-cheese pasta. More notably, the viral-video app is also making its mark on our bank statements. The hashtag #TikTokMadeMeBuyIt has over […]

The post TikTok Made Me Buy It: Beauty Brands Tap Into the App’s Selling Power appeared first on FASHION Magazine.

The results for our 19th annual Beauty Awards are in – after hours of testing by our jurors, who diligently tried over 400 products across the categories of skincare, hair care, fragrances, cosmetics and more. FASHION’s very own editor-in-chief, Bernadette Morra, and creative and fashion director George Antonopoulos, helmed a team of renowned professionals including […]

The post The Best Beauty Products of 2019: Here Are the Winners of Our Beauty Awards appeared first on FASHION Magazine.

Grace Lee’s obsession with beauty began at age nine when she discovered Kissing Potion and Great Lash Mascara, so it isn’t surprising that her approach to makeup is still relatively simple. When asked which item in her kit she considers her secret weapon, she answers “my hands and brushes—and I can make Maybelline Baby Lips […]

The post Meet Grace Lee, the Makeup Artist Behind Some of Adriana Lima’s Top Looks appeared first on FASHION Magazine.

In our Winter issue, FASHION editors rounded up the 100 people, products and experiences we predict will blow up in 2019. It’s our inaugural Hot 100 Fuse List. From the workouts you’ll be doing, to the new designers and destinations you’ll see on your feed, this is your guide to being in the know next year.  To help us uncover the next […]

The post These New Canadian Designers Are the Future of Fashion appeared first on FASHION Magazine.

When Rihanna launched Fenty Beauty last year—offering 40 shades of foundation for all skin tones right off the bat—the brand experienced immediate, staggering success. (In its first 40 days, it brought in $100 million in sales.) The singer’s star power and the fact that she was the first woman of colour with that level of […]

The post As Rihanna’s Fenty Effect Sets New Standards, Why Do Some Brands Still Refuse to Create Wider Shade Ranges? appeared first on FASHION Magazine.

“When you’re doing makeup, you can get artist’s block—like how writers get writer’s block,” says Erin Parsons as she walks into Maybelline’s Content Studio in New York. The space, open to influencers during fashion week, is filled with balloons and backdrops that are begging to be Instagrammed and, of course, plenty of makeup. “It’s rare, […]

The post Meet Erin Parsons, the Maybelline Makeup Artist Behind the Best Gigi Hadid Looks appeared first on FASHION Magazine.

“Do you think you should wear a perfume that smells like flowers or one that makes you smell like something good to eat?” I’m 11. My friend Karen and I are having one of our many sleepovers where, deep into the night, we ponder life’s mysteries, like what perfume to wear, which boys and girls […]

The post A Writer Recalls the Intense Friendships She Formed While Discovering Makeup appeared first on FASHION Magazine.

Women in the beauty industry tell us about the products that send them back in time the most. Amanda Bell Pixi Beauty global colour ambassador “As a child in the ’70s, I used to watch old black-and-white films and flip through Vogue with my incredibly beautiful neighbour, a woman who bought clothes in Paris and […]

The post 13 Beauty Pros on the Products That Make Them the Most Nostalgic appeared first on FASHION Magazine.

Brown lips ? #KylieLipKit stay tuned ? A photo posted by Kylie (@kyliejenner) on Aug 16, 2015 at 7:27pm PDT Is there anything more annoying than boring, repetitive beauty advice? (Yes, obviously there is.) We’re willing to bet that with summer’s end just around the corner, you’ve already started to read about the Big Lip […]

The post 5 Lip Colours to Try This Fall That Aren’t Plum appeared first on FASHION Magazine.

Vaseline and coal dust. In the early 20th century, Mabel Williams brushed that through her lashes to darken them. Considering the current ever-evolving state of mascara, her humble homemade concoction is even more mind-blowing. Williams’ chemist brother saw dollar signs and created a mail-order version. It wasn’t long after that Maybelline (Mabel + Vaseline) was […]

The post Happy birthday, Maybelline! See the line of limited edition products for the brand’s 100 year anniversary appeared first on FASHION Magazine.

Sometimes, a brand’s choice of campaign model is surprising (like Kendall Jenner for Estée Lauder), sometimes it is “raise your hands to the heavens” glorious (Tilda Swinton for Nars), and sometimes it just makes so much sense that you wonder why it took so long to happen. Gigi Hadid is the new face of Maybelline […]

The post Gigi Hadid is Maybelline New York’s newest spokesperson appeared first on FASHION Magazine.

Toronto fashion week may be coming to a close, but we’ll be obsessing over the impressive backstage beauty looks all season long. But what do you do when runway makeup seems a little too out there for your own daily life? We turned to beauty expert JJ Cowan to help decode some of the top […]

The post Runway to real life: 3 tutorials fresh from backstage, plus the chance to win a $250 prize pack from Maybelline New York! appeared first on FASHION Magazine.