FASHION Magazine
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Kelsea Ballerini on the Power of Manifestation and Makeup
Since the release of her debut single in 2014, singer-songwriter Kelsea Ballerini has earned herself several musical accolades, such as Country Music Awards, Grammy nominations and multiple #1 singles. But in a phone interview with FASHION, the singer revealed that one of her biggest dreams just came true last year, when she signed on to […]
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Estée Lauder Launches New Long-Wear Lipsticks + More Beauty News
Estée Lauder’s releases a new collection of long-wearing lipstick Want to make a lipstick statement? Look no further than Estée Lauder’s new Pure Color Lipstick launch. Formulated with a Moisture Lock Complex and naturally derived ingredients, these lipsticks are the brand’s most conditioning and long-wearing lippies yet. And they’ll also be the most luxe-looking on […]
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Lili Reinhart Pleads With Fans Not to Use Body Retouching Apps
“This is not OK”
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Lili Reinhart is the New Face of CoverGirl
#EasyBreezyBeautiful indeed
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What’s the Deal With All The New Mascara Primers?
Remember when mascara with primers included first hit drugstore shelves, with their dual-ended wands featuring white on one end and black on the other? Well, mascara primer on its own has been steadily making a stealth comeback, with brands launching new iterations of this not-so-new way of boosting lash volume. While the O.G. version was […]
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The Best Beauty Products of 2018: Here Are the Winners of Our Beauty Awards
Our juries divided and conquered, tirelessly slathering, sniffing and spraying all 477 entries in skincare, body care, hair care, makeup, nail polish and fragrance to select the winners based on performance, quality, packaging and ease of use. Here are the best beauty products of 2018. Fragrances Fragrance is a subjective category so we enlisted global […]
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CoverGirl Makes History With Cruelty-Free Certification
This week CoverGirl became the largest makeup brand in history to become certified cruelty free, eliminating animal testing from 100% of their products. As consumers are becoming more vocal about questioning the standards of the brands they support, many companies have begun taking steps towards producing more ethical products. The brands that usually achieve this, however, […]
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As Rihanna’s Fenty Effect Sets New Standards, Why Do Some Brands Still Refuse to Create Wider Shade Ranges?
When Rihanna launched Fenty Beauty last year—offering 40 shades of foundation for all skin tones right off the bat—the brand experienced immediate, staggering success. (In its first 40 days, it brought in $100 million in sales.) The singer’s star power and the fact that she was the first woman of colour with that level of […]
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13 Beauty Pros on the Products That Make Them the Most Nostalgic
Women in the beauty industry tell us about the products that send them back in time the most. Amanda Bell Pixi Beauty global colour ambassador “As a child in the ’70s, I used to watch old black-and-white films and flip through Vogue with my incredibly beautiful neighbour, a woman who bought clothes in Paris and […]
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CoverGirl Is Opening Its First Store Ever—In Times Square!
As part of CoverGirl’s new era (featuring a killer cast of spokespeople, a new slogan and more), the brand just announced its plans to open its very first brick and mortar store. Their newest venture will be located in Times Square in New York City. The brand’s current slogan, “I am what I make up” […]
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The Drugstore Mascaras That Celebs Swear By
When it comes to beauty products, often (not always) you get what you pay for. So there is some truth to the idea that more expensive products will perform better, when it comes to areas like skincare and haircare. (Again, this isn’t a guarantee—it’s more of a loose guideline.) But one beauty product that you […]
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We Talked to Ayesha Curry About the Important Role She’s Playing in CoverGirl’s New Era
A new era of COVERGIRL is officially underway—complete with a new slogan (“I Am What I Make Up”), chic new packaging, and an exciting roster of spokesmodels, like 70-year-old Maye Musk and motorcycle racer Shelina Moreda. But the brand’s overhaul actually began back in September, when Markham-born chef and Food Network host Ayesha Curry was […]
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