FASHION Magazine

We’re all adapting to working from home as we continue to shelter in place as the COVID-19 pandemic continues across Canada and the rest of the world. The situation has forced businesses and their employees to adapt to new ways of working – including those in the fashion industry. Case in point: Bella Hadid starring […]

The post Bella Hadid Fronts the First Major FaceTime Campaign Shoot appeared first on FASHION Magazine.

With Mother’s Day just over a month away and Father’s Day quickly following suit, Chanel is getting a head start on honouring moms and dads everywhere—making the rest of us, who will likely end up scrambling at the last minute per usual, look extra bad. The French brand looked to their team’s gene-slash-talent pool, commissioning […]

The post Please Enjoy These Insanely Adorable Children’s Illustrations of Chanel Beauty Products appeared first on FASHION Magazine.

YSL Beauté’s Volupté Shine lipsticks have long been a godsend for the matte-adverse, and now comes an extension to their glossy lineup. Volupté Plump-In-Colour features conditioning ingredients like coconut oil and pomegranate extract, and feels super similar to other Volupté products but with a special twist; a formula with peppermint oil, caprilyl glycol and black […]

The post Kaia Gerber is the Face of YSL’s Playful New Lip Colours appeared first on FASHION Magazine.

After noticing the number of failed products they’d seen over their respective careers, beauty industry vets Brandy Hoffman and Patricia Santos decided to change the way they were developed. “What it boiled down to was, we believed the consumers were being brought into the process way too late,” says Hoffman. Citing the concept of consumer […]

The post Meet Volition, The Beauty Brand That Wants You to Decide What Products They Create appeared first on FASHION Magazine.

World Food Day is on October 16th, and Michael Kors is back with Watch Hunger Stop, its fifth annual campaign to end world hunger. “Hunger is a global problem but it’s also a solvable one,” said Michael Kors in a statement. “However much you choose to get involved, you will make a real difference in someone’s life. One […]

The post Michael Kors is Back With Watch Hunger Stop: A Campaign to End World Hunger appeared first on FASHION Magazine.

Fresh starts are traditionally linked to January, but there’s something about September that stirs the winds of  change. Maybe it’s dropping temperatures or the leaves transforming from green to gold. Whatever it is, Club Monaco seems to be feeling it too. The company debuted a brand new direction today, complete with an updated vision, capsule […]

The post From Store Interiors to Design Direction, Club Monaco is Switching Things Up This Fall appeared first on FASHION Magazine.

“True Nord Strong and Free.” That’s the phrase that accompanies the images from Nordstrom’s first-ever Canadian campaign. The play on our National Anthem’s lyrics are meant to celebrate the diverse multiculturalism and inclusivity Canada is well-known for. Its especially apt considering most of the “models” they’ve tapped for the campaign aren’t models at all, instead featuring […]

The post This Campaign Is a Celebration of Canadian Diversity appeared first on FASHION Magazine.

Shoppers Drug Mart is gearing up for another Be Bold with Beauty campaign and who better to get involved than Sophia Amoruso? At just 22 years old, she was already taking her first steps towards creating an empire, transforming an eBay store of vintage finds into the ultimate online treasure trove for cool girls, Nasty […]

The post Sophia Amoruso on Life After Nasty Gal and How Her Definition of a ‘Girlboss’ Has Changed appeared first on FASHION Magazine.

In recent years, Sephora Canada has launched a series of campaigns in the hopes of expanding their reach across the country. This summer brings the newest addition and it’s a pretty special one. The campaign will feature a mixture of models (16 in total), and all of them are local collaborators from Toronto and Montreal. […]

The post Sephora’s Newest Campaign Celebrates All Types of (Canadian!) Beauty appeared first on FASHION Magazine.

The Mackage Fall 2018 campaign includes pieces that can be worn high on a summit or down in the city, so what better location than Vancouver to showcase the brand new collection? The snowy mountains juxtaposed against the concrete skyline provide the “retropolitan” feel that Mackage is going for and are the perfect backdrop for the […]

The post Sofia Richie Stars in Mackage’s Fall Campaign appeared first on FASHION Magazine.

In recent years we’ve seen a lot of companies attempting to become more inclusive, either by featuring plus size models or by no longer retouching their photos. But if other brands have started to gradually dip their toes into diversity and body-positive messaging, Aerie has jumped right in–cannonballed, in fact. In 2014, the #AerieREAL campaign […]

The post Aerie’s New Campaign Is Its Most Inclusive to Date appeared first on FASHION Magazine.

At just five years old, North West is about to make her modelling debut–at Fendi, no less–and there’s no better way to ease into the modelling world than with your family behind you. In this case, they literally are. Mom, Kim Kardashian West and Grandma, Kris Jenner also participated in North’s first high fashion shoot, […]

The post North West Makes her Modelling Debut with Fendi appeared first on FASHION Magazine.