FASHION Magazine
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Meet Volition, The Beauty Brand That Wants You to Decide What Products They Create
After noticing the number of failed products they’d seen over their respective careers, beauty industry vets Brandy Hoffman and Patricia Santos decided to change the way they were developed. “What it boiled down to was, we believed the consumers were being brought into the process way too late,” says Hoffman. Citing the concept of consumer […]
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