FASHION Magazine
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The Best Beauty Products of 2018: Here Are the Winners of Our Beauty Awards
Our juries divided and conquered, tirelessly slathering, sniffing and spraying all 477 entries in skincare, body care, hair care, makeup, nail polish and fragrance to select the winners based on performance, quality, packaging and ease of use. Here are the best beauty products of 2018. Fragrances Fragrance is a subjective category so we enlisted global […]
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Model Nyakim Gatwech on Self-Love and Black Girl Magic
With her nickname ‘Queen of Dark,’ Nyakim Gatwech has dedicated her career to shattering traditional beauty standards. Recently announced as the newest face of Annabelle Cosmetics, she’s featured at the forefront of their EDGE campaign, a makeup line inspired by strong women who dare to boldly embrace their differences. This incredible accomplishment is a testament […]
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Canadian Designer Hayley Elsaesser Launched 10 Lipsticks With Annabelle Cosmetics—& They’re Epic
Canadian designer Hayley Elsaesser is so well-known for her neon-bright designs that it was only a matter of time before she lent her sunny disposition to the beauty world. Partnering with Annabelle Cosmetics for a limited edition line of lipsticks, The Outrageous Collection by Hayley Elsaesser ($11 each), is a harmonious blend of bright shades […]
The post Canadian Designer Hayley Elsaesser Launched 10 Lipsticks With Annabelle Cosmetics—& They’re <em>Epic</em> appeared first on FASHION Magazine.
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Inside the swanky Annabelle Cosmetics launch party for Shenae Grimes
Photography by George Pimentel See the photos from the Annabelle and Shenae Grimes party »
Last night, Annabelle Cosmetics threw an interactive launch party for its latest collection with new brand ambassador, Shenae Grimes-Beech at the ever-so-glam Arcadian Loft. The Canadian actress, who’s known for her roles on 90210 and Degrassi: The Next Generation, was all smiles when she formally welcomed everyone to the event. “For me, the brand feels nostalgic in a way—I’ve grown up with it, and still buy it today. I’m super proud to be affiliated with a big piece of home,” says the actress. Dressed in a leather biker jacket, a spring-appropriate floral dress and leather platform heels, Grimes happily talked to fans with husband, Josh Beech, who took to the turntables at the end of the night, closely by her side.
The venue could not be a more perfect setting for the hip, young crowd that not only included beauty bloggers (and Beauty Panel members!), but Grimes’s friends and family as well. With the party being an interactive one, guests mingled around, jumping from one fun station to the next including an Annabelle makeup wall, stocked with the latest eyeliners, mascaras and the brand’s new TwistUp retractable eyeshadows, was all up for grabs for the beauty enthusiasts. While the photo booth station (feather boas, oversized glasses and speech bubbles included) was a popular stop for fashionable attendees to work their best pout and poses, the coolest station would have to be the mix-your-own lipgloss bar. Taking home the ultimate beauty souvenir, guests lined up for the much-coveted personalized Annabelle Big Show Lip Shine signed by Shenae where lipgloss experts in lab coats mixed different colour combinations right in front of our eyes. It was no doubt a beauty junkie’s dream come true.
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Go Canada! Annabelle Cosmetics taps Shenae Grimes-Beech as the new brand ambassador
When Canadians come together in a big way we can’t help but feel a pang of pride. Case in point: iconic Canadian makeup company Annabelle Cosmetics has just announced their newest brand ambassador, Toronto-bred actress Shenae Grimes-Beech. This is basically like the beauty version of Team Canada!
Grimes-Beech, known for her work on 90210 and Degrassi: The Next Generation, has that girl next-door quality that’s necessary in a beauty brand ambassador—perhaps it’s due to her enviable wavy hair and a megawatt smile? “For me, the brand feels nostalgic in a way—I’ve grown up with it, and still buy it today. I’m super proud to be affiliated with a big piece of home,” Grimes-Beech said, via press release.