FASHION Magazine

See the photos from the Annabelle and Shenae Grimes party »

Last night, Annabelle Cosmetics threw an interactive launch party for its latest collection with new brand ambassador, Shenae Grimes-Beech at the ever-so-glam Arcadian Loft. The Canadian actress, who’s known for her roles on 90210 and Degrassi: The Next Generation, was all smiles when she formally welcomed everyone to the event. “For me, the brand feels nostalgic in a way—I’ve grown up with it, and still buy it today. I’m super proud to be affiliated with a big piece of home,” says the actress. Dressed in a leather biker jacket, a spring-appropriate floral dress and leather platform heels, Grimes happily talked to fans with husband, Josh Beech, who took to the turntables at the end of the night, closely by her side.

The venue could not be a more perfect setting for the hip, young crowd that not only included beauty bloggers (and Beauty Panel members!), but Grimes’s friends and family as well. With the party being an interactive one, guests mingled around, jumping from one fun station to the next including an Annabelle makeup wall, stocked with the latest eyeliners, mascaras and the brand’s new TwistUp retractable eyeshadows, was all up for grabs for the beauty enthusiasts. While the photo booth station (feather boas, oversized glasses and speech bubbles included) was a popular stop for fashionable attendees to work their best pout and poses, the coolest station would have to be the mix-your-own lipgloss bar. Taking home the ultimate beauty souvenir, guests lined up for the much-coveted personalized Annabelle Big Show Lip Shine signed by Shenae where lipgloss experts in lab coats mixed different colour combinations right in front of our eyes. It was no doubt a beauty junkie’s dream come true.

See the Mackage after-party pictures »

A sparse wintertime social calendar will do things to a person. Namely, make them want to party. On Wednesday night, spring fever was certainly in the air and Toronto’s most stylish were out for a good time. After the Joe Fresh and Pink Tartan co-hosted party over at Lee restaurant, the gang headed over to The Citizen (formerly Brant House) for a hip-hop throwdown courtesy of Mackage, Maybelline and Redken.

DJ Brendan Fallis a.k.a. 21^st century Paul Newman set the stage for one helluva sweaty dance party, swiftly (maybe a little swiftly) blending A$AP Rocky into Lynyrd Skynyrd like woah. (Important note: Beyoncé’s “Drunk in Love” was the only track played in full which kept everything right in the world). Leading the dance pack was Cary Tauben who flitted from group to group with his signature flair. Honourable mentions go to designer Mikhael Kale, Chatelaine editor Tyler Franch and Narrative PR’s Laura Serra for fashionably beating up the beat till the wee hours.

When Canadians come together in a big way we can’t help but feel a pang of pride. Case in point: iconic Canadian makeup company Annabelle Cosmetics has just announced their newest brand ambassador, Toronto-bred actress Shenae Grimes-Beech. This is basically like the beauty version of Team Canada!

Grimes-Beech, known for her work on 90210 and Degrassi: The Next Generation, has that girl next-door quality that’s necessary in a beauty brand ambassador—perhaps it’s due to her enviable wavy hair and a megawatt smile? “For me, the brand feels nostalgic in a way—I’ve grown up with it, and still buy it today. I’m super proud to be affiliated with a big piece of home,” Grimes-Beech said, via press release.

Check out the full gallery of MMVA afterparty pictures! »

While every teenager in Toronto flooded Queen and John to cheer on Justin Bieber, Carly Rae Jepsen, Katy Perry and more at the 2012 MMVAs, once the show was over MuchMusic viewers who still remember the era of Rick the Temp descended downtown for the afterparties.