FASHION Magazine

Grace Lee’s obsession with beauty began at age nine when she discovered Kissing Potion and Great Lash Mascara, so it isn’t surprising that her approach to makeup is still relatively simple. When asked which item in her kit she considers her secret weapon, she answers “my hands and brushes—and I can make Maybelline Baby Lips […]

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Women in the beauty industry tell us about the products that send them back in time the most. Amanda Bell Pixi Beauty global colour ambassador “As a child in the ’70s, I used to watch old black-and-white films and flip through Vogue with my incredibly beautiful neighbour, a woman who bought clothes in Paris and […]

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One of the best things about the Netflix show Glow, centered around a group of 1980s LA outcasts who audition for a wrestling show, was the wonderfully awful hair and makeup. We loved it so much we even interviewed makeup artist Lana Grossman about it. So obviously when it came time for Halloween makeup video […]

The post A Halloween ’80s Makeup Tutorial Inspired By Netflix’s <em>Glow</em> appeared first on FASHION Magazine.

Do a quick YouTube search of Asian eye makeup tutorials, and you’ll be flooded with videos on how to transform monolids into looking bigger and rounder. Usually this is done by adding depth to the orbital bone using shadow, in order to create the illusion of a crease. And while there’s nothing wrong with wanting […]

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On Friday, FASHION hosted its second Fashion Week Awards, crowning the best and brightest stars of World MasterCard Fashion Week in Toronto. After a successful first run last season, the event tripled in size, going from an intimate cocktail party to a downright throw down. Over 1,000 partygoers hit the financial district’s storied Design Exchange […]

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What can’t Maybelline Baby Lips do? The four dollar lip balm that’s likely sitting in your purse, on your nightstand and on your desk as we speak (uh, type) is a cult favourite for a reason: it’s a great lip balm. But we’re not going to tell you about the fact that it’s made with […]

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We may have taught you how to take the best Instagram photo, but what do you know about taking the perfect profile picture? We all know Facebook, Twitter, Instagram, LinkedIn and dating apps like Tinder each serve a different purpose in our lives, so naturally each platform should be given special attention. And since it’s the first picture a follower comes across, it’s important that it’s a memorable one.

When it comes to choosing the perfect profile picture, bloggers, editors and other social media stars have the skill down pat. But what’s their secret to having such recognizable profiles? Thanks to years of social media experience and connecting with thousands of followers, they’ve come to know the ins and outs of what pictures works best for them. Cases in point: Using one consistent photo across her Facebook, Twitter and Instagram accounts, Nicole Warne of Gary Pepper Girl can easily be recognized on all her social media platforms, while Fashion Toast‘s Rumi Neely‘s different head shots is easy to pinpoint amongst the sea of people we follow via her iconic nonchalant look and beach-wavy hairstyle.

Before we decide to give up because we a) don’t have professional photographers on speed dial or b) have as many years of experience in the digital world like many of the social media stars, it doesn’t mean we can’t strive for the perfect picture for our social media accounts. To help us figure out the secret on how to take the perfect profile picture, we tapped into the brains of Chriselle Lim, personal style blogger, Youtuber and wardrobe stylist of The Chriselle Factor (she has over 315 thousand followers on Instagram alone!) and Canada’s Maybelline New York lead makeup artist, Grace Lee. You know, just in case you were thinking of using that spring break picture for your professional LinkedIn profile. From our personal Facebook page to our fun Tinder profiles, we present you eight expert tips and tricks on how to take the perfect profile picture for all your social media platforms.

See the Mackage after-party pictures »

A sparse wintertime social calendar will do things to a person. Namely, make them want to party. On Wednesday night, spring fever was certainly in the air and Toronto’s most stylish were out for a good time. After the Joe Fresh and Pink Tartan co-hosted party over at Lee restaurant, the gang headed over to The Citizen (formerly Brant House) for a hip-hop throwdown courtesy of Mackage, Maybelline and Redken.

DJ Brendan Fallis a.k.a. 21^st century Paul Newman set the stage for one helluva sweaty dance party, swiftly (maybe a little swiftly) blending A$AP Rocky into Lynyrd Skynyrd like woah. (Important note: Beyoncé’s “Drunk in Love” was the only track played in full which kept everything right in the world). Leading the dance pack was Cary Tauben who flitted from group to group with his signature flair. Honourable mentions go to designer Mikhael Kale, Chatelaine editor Tyler Franch and Narrative PR’s Laura Serra for fashionably beating up the beat till the wee hours.

See the Joe Fresh Fall 2014 backstage beauty gallery »

We may be itching for spring weather to arrive, but there’s nothing like a superb Fall 2014 show to make us—dare we say it?—want to embrace the cold just a little bit longer. At Joe Fresh, the beauty was just as pitch-perfect as the winter-ready collection. Maybelline New York lead makeup artist Grace Lee said that Joe Mimran wanted “the girls to look like they’ve been out wandering in the nasty polar vortex,” and, well, we’ll happily spend some more time outside if we can look as perfectly flushed as these models.

See the Pink Tartan Fall 2014 backstage beauty gallery »

Weathering an ice storm doesn’t always look as pretty as it did on the Pink Tartan runway last night. Makeup artist Grace Lee gave the models a slight windburn flush on the cheeks using Maybelline Master Glaze in “Pink Fever,” icy highlights with snow-white Color Tattoo in “Too Cool” mixed with Baby Lips, and a glow of bronzer all over the face for a touch of winter sun. Skin was evened out with Baby Skin primer and given a matte finish with Fit Me foundation. Designer Kim Newport-Mimran referenced Veruschka bundled up against the snow in furs, from a classic Richard Avedon Vogue shoot, so the eyes were given a slight ’60s look with fake upper lashes and a sweep of warm brown gel liner blended out in the crease of the eye. Brows were filled in with pencil and brushed upwards, so they looked full and perfectly groomed. Lee further “contoured” the eyes using kohl pencils—in cream along the waterline to make eyes appear wider, and in warm brown underneath the lashline. Lashings of Pumped Up mascara completed the look.

See the Beaufille Fall 2014 backstage beauty photos »

If you describe the beauty look of a ’90s chola girl—that is, dark-lined lips and pencil-thin brows—it doesn’t exactly match up with what’s on-trend for 2014. Right now, the bushier the brow the better, and lip statements are more ombré than tattooed on. But with girl gangs as the official inspiration for Beaufille’s Fall 2014 look, Maybelline New York lead makeup artist, Grace Lee, couldn’t help but reference chola style in the makeup. “Really, when I think of girl gangs I think of cholas. I’m gonna say it: We are going chola chic.”

Lee started the look by blocking out models’ brows with Maybelline New York Instant Age Rewind Dark Spot Concealer + Treatment—“ we don’t want them to look alien-like!”—and then focused on contouring around the eyes. Chola chic is, as it turns out, a very monochromatic look. Maybelline New York SuperStay 14HR Lipstick in “Beige for Good” was applied with a soft bristle brush to the crease and under the eye, the formula providing a dewy finish worthy of any cream eyeshadow. Cheeks were also dabbed with the lipstick, and then contoured with a second colour, Maybelline New York FaceStudio Master Glaze Blush Stick in “Warm Nude.”

See all the backstage beauty photos from Sid Neigum Spring 2014 »

The beauty look for Sid Neigum Spring 2014 was all about simplicity. “We’re playing on creating a makeup [look] with just foundation,” explained Grace Lee, lead makeup artist for Maybelline New York. Lee matched each model’s skin tone using Maybelline Fit Me Shine-Free Foundation ($11, well.ca), which she accented by contouring beneath the cheekbones using the same product, but in the darkest shade, “Coconut.” Eyebrows were brushed upwards with Maybelline Great Lash Clear Mascara ($8, well.ca) and eyelids were left bare. The only part of the face that Lee wanted to look visibly made up were the lips, which Lee coated with Maybelline Color Elixer in “Nude Illusion” ($9, available November 2013 at drugstores). To prevent lips from appearing too glossy, Lee dabbed excess product from lips using her fingers, leaving only a subtle trace behind.

As for the hair at Sid Neigum, gone was the futuristic, structural look of last season. For Spring 2014, international Redken artist Jorge Joao created “day two, lived-in hair,” with a natural, slightly disheveled curl.