FASHION Magazine

Inclusivity is one of the biggest buzz words in the fashion world of late — even this very magazine has the mandate of #FASHIONforall. And there’s a growing number of designers, including recent winner of the Canadian Arts & Fashion Award for International Canadian Designer Award Tanya Taylor, Rejina Pyo, and a wealth of creatives […]

The post The Kidswear Market Is Booming — Here’s What You Need To Know appeared first on FASHION Magazine.

On Friday, FASHION hosted its second Fashion Week Awards, crowning the best and brightest stars of World MasterCard Fashion Week in Toronto. After a successful first run last season, the event tripled in size, going from an intimate cocktail party to a downright throw down. Over 1,000 partygoers hit the financial district’s storied Design Exchange […]

The post FASHION Magazine Toronto Fashion Week Fall 2015 Awards: 45 pictures from inside the event appeared first on FASHION Magazine.

Like Calvin Klein and Martin Margiela before him, the “Joe” in Joe Fresh has parted ways with his namesake brand. Announced yesterday, Joe Mimran announced his exit at the company he founded in 2006. To those in the know, this news doesn’t come as a complete surprise, with rumours swirling for the past few months […]

The post Joe Mimran exits Joe Fresh appeared first on FASHION Magazine.

If there were ever an excuse to wear Canadian, it was Saturday’s second annual Canadian Arts and Fashion Awards (CAFA), which took Toronto’s swanky Fairmont Royal York hotel by literal storm. In the thick of Hollywood’s awards season, the CAFAs were probably as close to the Oscars as anything we’ll ever attend, with homegrown designers […]

The post CAFA Awards 2015: 35 glitzy pictures of Canada’s fashion industry all dressed up appeared first on FASHION Magazine.

See all the photos from the Joe Fresh party » Last week’s announcement that Joe Fresh would no longer show during Toronto Fashion Week was met with some mild panic. In an already tumultuous year for Canadian designers with both Lida Baday and Jeremy Laing closing up shop—would it be another nail in the Can […]

The post Joe Fresh opens World MasterCard Fashion Week with a party, Solange and a new commitment to Canadian fashion appeared first on FASHION Magazine.

Check out the entire Joe Fresh skin care line » We care a lot about skin care. A lot. From toners to masks to serums, nothing makes us foam at the mouth and rub our hands together eagerly like news of  a new skin care product. So when we heard that our beloved Joe Fresh was releasing their first-ever skin care line, we…well, […]

The post You’ll soon be able to buy skin care at Joe Fresh, because an affordable regimen is a beautiful thing appeared first on FASHION Magazine.

See the photos from Joe Fresh’s Asia launch » After a 13-hour flight from Toronto to Seoul, South Korea (during which I watched three movies, ate two meals, read all my magazines cover to cover and tried unsuccessfully to sleep), Joe Fresh founder and creative director Joe Mimran steps off the plane, looking—sorry, but there […]

The post Joe Fresh takes Asia! Inside the brand’s launch in South Korea appeared first on FASHION Magazine.

See the photos from Luminato 2014 Opening Gala »

A festival is never complete without an impressive party to kick it off, and last night’s Luminato art festival opening party was nothing but. Toronto’s elite, bloggers and artsy attendees joined co-chairs Rupert Duchesne, Joseph Mimran and Kimberley Newport-Mimran to mark the launch of the 10-day art festival with creative director Jörn Weisbrodt and hubby Rufus Wainwright at the helm of the festivities. Besides drawing Canadian notables like Toronto mayoral candidate Olivia Chow and celebrated stage director Atom Egoyan, Isabella Rossellini was there to promote her upcoming on-stage debut, Green Porno. In tune with the night’s theme, Berlin Underground, the opening party was held in the outskirts of downtown Toronto (Toronto Port Lands to be exact) at the Hearn Generating Station where the abandoned industrial space was transformed into a one-of-a-kind venue for a 450-deep dinner and party. Complete with leather-clad dancers/artists lounging in corners, 1930s German propaganda on projected screens and neon lights bouncing off the exposed industrial interior, the party could not have taken place in a more suitable location. Well-dressed guests (ranging from black-tie attire to jumpsuits and much-coveted crop tops) had the chance to not only get their makeup retouched by on-site YSL makeup artists in super glam vanity stations. From a hopping DJ and buzzy dance floor to a flipbook station and 3D printers, it’s safe to say that last night was nothing short of extraordinary.

See the Joe Fresh/Pink Tartan after party pics »  

Without a doubt, Wednesday night is the biggest of Toronto Fashion Week. The show schedule is stacked with the city’s—the country’s!—greatest hits and the after party scene is getting just as competitive. To keep things interesting, Joe Fresh and Pink Tartan combined forces this season, hosting a smash of a party just down the street from the tents, at Lee Restaurant. Considering that the Pink Tartan crowd has always been a a big part of the Joe Fresh after party tradition, it just makes sense for Joe Mimran and Kimberley Newport-Mimran to make it official.

Also becoming a part of the Joe Fresh/Pink Tartan after party tradition is DJ Mad Marj, the unassuming New York-based heiress who kept the tightly packed crowd dancing, be it to 2 Chainz, Pharrell or… Nora Jones. (Seriously.) Lee’s two-room layout allowed for a bit of a divide between social sets, with fresh-from-the-runway models, stylists and party-hopping editors taking over the back room, while Mimran family friends (including the horn-blowing Bruce C. Bailey) and backstage stars filled up front of house.

See the Joe Fresh Fall 2014 collection » 

On the eve of its global takeover, Joe Fresh took a decidedly Canadian approach to its Fall 2014 collection, which debuted last night at World MasterCard Fashion Week in Toronto. Before the show, creative director Joe Mimran offered the words “stay humble,” when approaching such minor company changes as opening in 23 countries in Europe, Asia and the Middle East. But hey, that’s just another day in the life of Toronto’s suave answer to Ralph Lauren.

The polar vortex-ready collection breathed new life into winter staples, featuring a teddy-soft faux fur coat (surely a nod to this Shrimps number seen everywhere outside the fall shows), a sherpa wrap-skirt and a faux fur-topped sweatshirt amongst others. And while they may have felt a little “for-show-only”* the collection’s superb assortment of trim sweats, nubby turtlenecks and pea coats are sure to have cash registers a-chinging when they hit stores next fall.

See the full Joe Fresh Spring 2014 collection here »

Homegrown fashion brand Joe Fresh went full on blue for its Spring 2014 runway collection, resulting in a series of on-trend pieces that we’re sure will fit just perfectly in your closet this season.

Having taken inspiration from mod silhouettes in the past, Joe Fresh reverted back to the classic A-line, creating figure-flattering dresses in a range of geometric stripe prints. We love a bold print and the brand more than delivers with a vibrant ocean scene on a sleeveless V-neck dress as well as several floral, floral and camouflage motifs. What’s more, the brand amps up attention to detail with a painterly tromp l’oeil print on a tan trench. Scalloped edges add a girlish edge on the hems of a black-tiered skirt and polo shirt.

Today, Loblaw Companies Limited announced that it will expand Joe Fresh to 23 countries worldwide by way of partnership deals with three separate international firms. Fawaz A. Alhokair & Co., Retail Arabia International and Origin & Co., Ltd., will help bring Canada’s largest brand to Europe, the Middle East and Asia respectively. Not too shabby for a brand that started in the grocery aisles, eh? (We’ll just keep using that one forever.)

“These first international agreements signify an important milestone for Joe Fresh as we build on the strong foundation we’ve established at home in Canada. We continue to evolve the brand forward and I’m thrilled to see Joe Fresh grow into a global brand, developing on the success we have had in the United States since launching there in 2011,” says Joe Fresh creative director Joe Mimran via press release. The partnerships will ensure that Joe Fresh’s highly coveted brand of womenswear, menswear, kids clothing, accessories and beauty is adapted for the new markets, the first of which will be in the United Arab Emirates and Souel, South Korea, which will open flagships later this year.