FASHION Magazine

See the Joe Fresh/Pink Tartan after party pics »  

Without a doubt, Wednesday night is the biggest of Toronto Fashion Week. The show schedule is stacked with the city’s—the country’s!—greatest hits and the after party scene is getting just as competitive. To keep things interesting, Joe Fresh and Pink Tartan combined forces this season, hosting a smash of a party just down the street from the tents, at Lee Restaurant. Considering that the Pink Tartan crowd has always been a a big part of the Joe Fresh after party tradition, it just makes sense for Joe Mimran and Kimberley Newport-Mimran to make it official.

Also becoming a part of the Joe Fresh/Pink Tartan after party tradition is DJ Mad Marj, the unassuming New York-based heiress who kept the tightly packed crowd dancing, be it to 2 Chainz, Pharrell or… Nora Jones. (Seriously.) Lee’s two-room layout allowed for a bit of a divide between social sets, with fresh-from-the-runway models, stylists and party-hopping editors taking over the back room, while Mimran family friends (including the horn-blowing Bruce C. Bailey) and backstage stars filled up front of house.

See the J.Crew Collection store party pics »

Toronto Fashion Week may be more than a month away, but street style trends were top of mind for the city’s fashion lovers last week. And with good reason: J. Crew held a sleek party to celebrate the opening of its first Collection store on Bloor Street, making it the brand’s fifth Toronto location and first standalone store. Unlike other locations, the J.Crew Collection store features a curated selection of limited edition women’s and menswear pieces, including accessories (hello, statement jewellery!) cashmere and more.

Despite its 6,000+ square foot size, the store was tightly packed with eager party guests, many of whom were likely hoping to catch a glimpse of the woman who makes print mixing look as natural as wearing neutrals. Alas, it was not to be: a blizzard in New York meant Jenna Lyons was stranded and we had to settle for an Instagram stand-in—which did indeed complemented the party’s Canadian-ified photo booth. (Complete with stuffed moose and a Pharrell-meets-Mountie hat.)

Check out the photos from the Joe Fresh after-party »

Given the well-heeled ladies and gents that show up for a Joe Fresh fashion show, you’d never believe the label’s wears run as affordably as they do. Though as any Loblaws shopper in Canada knows, they do. After last night’s punky all-black Fall 2013 outing, showgoers were looking to kick off their heels (proverbially speaking) with signature orange cocktails, mini tacos and pulsing DJ beats at the private watering hole, Storys.

Fresh off the Fresh runway, models Heather Marks, Meaghan Collison and a group of studly males in tight sweaters flooded the room with just enough impossible beauty to make the ogling worth it. Creative director Joe Mimran and wife Kimberley Newport-Mimran showed up in coordinated head-to-toe black suiting, adding their own luxe touch to the non-colour of the night. As the two cozied up to Loblaws frontman Galen Weston, nightclub impresario Charles Khabouth and our favourite dandy, Bruce C. Bailey, an informal dance party broke out with queen of the moves, Andrea Bolley, at the forefront. Just an average rip roaring night in Toronto as of late, it seems.