FASHION Magazine
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Inside the Joe Fresh and Pink Tartan after party: 21 pictures that prove Wednesday is Toronto Fashion Week’s biggest night
Photography by George Pimentel Photography See the Joe Fresh/Pink Tartan after party pics »
Without a doubt, Wednesday night is the biggest of Toronto Fashion Week. The show schedule is stacked with the city’s—the country’s!—greatest hits and the after party scene is getting just as competitive. To keep things interesting, Joe Fresh and Pink Tartan combined forces this season, hosting a smash of a party just down the street from the tents, at Lee Restaurant. Considering that the Pink Tartan crowd has always been a a big part of the Joe Fresh after party tradition, it just makes sense for Joe Mimran and Kimberley Newport-Mimran to make it official.
Also becoming a part of the Joe Fresh/Pink Tartan after party tradition is DJ Mad Marj, the unassuming New York-based heiress who kept the tightly packed crowd dancing, be it to 2 Chainz, Pharrell or… Nora Jones. (Seriously.) Lee’s two-room layout allowed for a bit of a divide between social sets, with fresh-from-the-runway models, stylists and party-hopping editors taking over the back room, while Mimran family friends (including the horn-blowing Bruce C. Bailey) and backstage stars filled up front of house.
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Party Pics: 58 snaps of Toronto’s stylish set kicking off World MasterCard Fashion Week at Holt Renfrew
Photography by George Pimentel Photography See all the Holt Renfrew party pictures »
Not even a micro-blizzard can stop Toronto from celebrating the start of World MasterCard Fashion Week in style. Open-toed shoes and floor-grazing hemlines were spotted on many of the attendees at Holt Renfrew’s cocktail kickoff party, with barely a salt stain or goose-bump in sight.
The party, which started after the last of Monday’s shows, transplanted the front row set—that is, a mix of editors, designers, photographers and buyers—onto the third floor of Holt Renfrew. Ambient music (courtesy a Bellosound DJ in a white Jeremy Laing dress) mixed well with on-brand magenta lighting, making for quite the party den far away from the tents at David Pecaut square. And magenta wasn’t just everywhere thanks to the lighting: from Ashley Rowe’s dip-dyed hair and bright caftan to Lisa Tant’s magenta bolero jacket to a pocket square (that may have actually been a pair of panties, according to one onlooker) worn by a crafty male guest, the evening was filled with shades of pink, purple and red.