FASHION Magazine
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Inside the Joe Fresh and Pink Tartan after party: 21 pictures that prove Wednesday is Toronto Fashion Week’s biggest night
Photography by George Pimentel Photography See the Joe Fresh/Pink Tartan after party pics »
Without a doubt, Wednesday night is the biggest of Toronto Fashion Week. The show schedule is stacked with the city’s—the country’s!—greatest hits and the after party scene is getting just as competitive. To keep things interesting, Joe Fresh and Pink Tartan combined forces this season, hosting a smash of a party just down the street from the tents, at Lee Restaurant. Considering that the Pink Tartan crowd has always been a a big part of the Joe Fresh after party tradition, it just makes sense for Joe Mimran and Kimberley Newport-Mimran to make it official.
Also becoming a part of the Joe Fresh/Pink Tartan after party tradition is DJ Mad Marj, the unassuming New York-based heiress who kept the tightly packed crowd dancing, be it to 2 Chainz, Pharrell or… Nora Jones. (Seriously.) Lee’s two-room layout allowed for a bit of a divide between social sets, with fresh-from-the-runway models, stylists and party-hopping editors taking over the back room, while Mimran family friends (including the horn-blowing Bruce C. Bailey) and backstage stars filled up front of house.