FASHION Magazine

From the classic up-do to structural minimalism, TFW’s lead stylist and international Redken artist, Jorge Joao crafted looks that you’ll want to try at home. Joao worked with the designers to create looks that captured their vision and the personality of their collections. Using an array of Redken products, Jorge’s artistry can be seen in the […]

The post Our Favourite Hair Looks from Toronto Fashion Week appeared first on FASHION Magazine.

Alan Anderson and Michael Zoffranieri first met during showings at London Fashion Week last year when both designers were participating in the Toronto Fashion Incubator (TFI), an award-winning non-profit committed to nurturing Canadian talent. They soon discovered they had a lot in common: similar clientele, corresponding taste and a shared penchant for Old Hollywood movies […]

The post TFW Beauty Breakdown: Alan Anderson x ZOFF appeared first on FASHION Magazine.

You know that meme “by Friday, my hair is 90 per cent dry shampoo”? Yeah, that’s me. My hair gets really oily, really fast (I’m talking oil appearing by the end of the day), but I don’t really like washing it too often because a) I’m lazy and b) over-washing will make the oil problem […]

The post You’ve Been Applying Dry Shampoo All Wrong appeared first on FASHION Magazine.

On Friday, FASHION hosted its second Fashion Week Awards, crowning the best and brightest stars of World MasterCard Fashion Week in Toronto. After a successful first run last season, the event tripled in size, going from an intimate cocktail party to a downright throw down. Over 1,000 partygoers hit the financial district’s storied Design Exchange […]

The post FASHION Magazine Toronto Fashion Week Fall 2015 Awards: 45 pictures from inside the event appeared first on FASHION Magazine.

See the Joe Fresh Fall 2014 backstage beauty gallery »

We may be itching for spring weather to arrive, but there’s nothing like a superb Fall 2014 show to make us—dare we say it?—want to embrace the cold just a little bit longer. At Joe Fresh, the beauty was just as pitch-perfect as the winter-ready collection. Maybelline New York lead makeup artist Grace Lee said that Joe Mimran wanted “the girls to look like they’ve been out wandering in the nasty polar vortex,” and, well, we’ll happily spend some more time outside if we can look as perfectly flushed as these models.

See the Pink Tartan Fall 2014 backstage beauty gallery »

Weathering an ice storm doesn’t always look as pretty as it did on the Pink Tartan runway last night. Makeup artist Grace Lee gave the models a slight windburn flush on the cheeks using Maybelline Master Glaze in “Pink Fever,” icy highlights with snow-white Color Tattoo in “Too Cool” mixed with Baby Lips, and a glow of bronzer all over the face for a touch of winter sun. Skin was evened out with Baby Skin primer and given a matte finish with Fit Me foundation. Designer Kim Newport-Mimran referenced Veruschka bundled up against the snow in furs, from a classic Richard Avedon Vogue shoot, so the eyes were given a slight ’60s look with fake upper lashes and a sweep of warm brown gel liner blended out in the crease of the eye. Brows were filled in with pencil and brushed upwards, so they looked full and perfectly groomed. Lee further “contoured” the eyes using kohl pencils—in cream along the waterline to make eyes appear wider, and in warm brown underneath the lashline. Lashings of Pumped Up mascara completed the look.

See the Beaufille Fall 2014 backstage beauty photos »

If you describe the beauty look of a ’90s chola girl—that is, dark-lined lips and pencil-thin brows—it doesn’t exactly match up with what’s on-trend for 2014. Right now, the bushier the brow the better, and lip statements are more ombré than tattooed on. But with girl gangs as the official inspiration for Beaufille’s Fall 2014 look, Maybelline New York lead makeup artist, Grace Lee, couldn’t help but reference chola style in the makeup. “Really, when I think of girl gangs I think of cholas. I’m gonna say it: We are going chola chic.”

Lee started the look by blocking out models’ brows with Maybelline New York Instant Age Rewind Dark Spot Concealer + Treatment—“ we don’t want them to look alien-like!”—and then focused on contouring around the eyes. Chola chic is, as it turns out, a very monochromatic look. Maybelline New York SuperStay 14HR Lipstick in “Beige for Good” was applied with a soft bristle brush to the crease and under the eye, the formula providing a dewy finish worthy of any cream eyeshadow. Cheeks were also dabbed with the lipstick, and then contoured with a second colour, Maybelline New York FaceStudio Master Glaze Blush Stick in “Warm Nude.”

See all the backstage beauty photos from Sid Neigum Spring 2014 »

The beauty look for Sid Neigum Spring 2014 was all about simplicity. “We’re playing on creating a makeup [look] with just foundation,” explained Grace Lee, lead makeup artist for Maybelline New York. Lee matched each model’s skin tone using Maybelline Fit Me Shine-Free Foundation ($11, well.ca), which she accented by contouring beneath the cheekbones using the same product, but in the darkest shade, “Coconut.” Eyebrows were brushed upwards with Maybelline Great Lash Clear Mascara ($8, well.ca) and eyelids were left bare. The only part of the face that Lee wanted to look visibly made up were the lips, which Lee coated with Maybelline Color Elixer in “Nude Illusion” ($9, available November 2013 at drugstores). To prevent lips from appearing too glossy, Lee dabbed excess product from lips using her fingers, leaving only a subtle trace behind.

As for the hair at Sid Neigum, gone was the futuristic, structural look of last season. For Spring 2014, international Redken artist Jorge Joao created “day two, lived-in hair,” with a natural, slightly disheveled curl.

See all the backstage beauty photos from Beaufille Spring 2014 »

For the Beaufille Spring 2014 show, Toronto designers Chloé and Parris Gordon wanted the models to look like “rich grunge girls” with a slight throwback to the ’90s. “I love these girls because they really stick to their branding and their image,” said Grace Lee, lead makeup artist for Maybelline New York. The chocolate shaded smoky eyes were the focus of the look: Lee lined models’ eyes on the top and bottom using Maybelline Eye Studio Master Smoky Longwearing Shadow-Pencil in “Scorching Brown” ($9, well.ca) and then smudged the colour to create a rough, undone look. For a glossy sheen on eyelids and the top of cheekbones, Lee lightly applied Maybelline Baby Lips ($4, well.ca). Meanwhile, models’ actual lips were covered with the shiny but non-sticky Maybelline Color Elixer gloss in “Caramel Infused” ($9, at drugstores November 2013)—which Lee proclaimed “the product of the season.”

See the backstage beauty photos from Pink Tartan Spring 2014 »

The Pink Tartan Spring 2014 show was underscored by a single Andy Warhol quote: “I had a lot of dates but decided to stay home and dye my eyebrows.” It provided obvious beauty inspiration, which Maybelline New York lead makeup artist Grace Lee translated as vertically upswept, full brows filled in with Master Brow pencil ($10, well.ca), brushed upwards and set with clear Great Lash mascara ($8, well.ca)—a fresh interpretation of show muse Edie Sedgwick’s strongly defined arches. ”We want them to look very groomed and bushy,” said Lee. She defined the lashline with Master Precise Ink Pen Eyeliner ($10, well.ca) but skipped the obvious ‘60s wing, instead using the new Volum’Express Smoky Eyes mascara ($9, well.ca) to achieve fat ‘60s lashes with a matte finish. “Picture Edie Sedgwick before she goes out.”

See the full backstage gallery from Joe Fresh Fall 2013 »

There’s always been a pretty predictable pattern to the beauty for Joe Fresh: clean faces, rosy cheeks, a poppy lip and straight, simple hair—usually pulled back into a low ponytail. It’s a beauty routine that plays into the mass appeal of the brand, while also literally playing into the “Fresh” part of the Joe Fresh name.

For Fall 2013, however, the beauty was dictated by that other thing Joe Fresh is known for: being right-to-the-minute on-trend. As such, the cute ponytails were kicked to the curb in favour of punk-inspired cropped cuts. After all, with Marc Jacobs and Louis Vuitton covering up models’ hair with dark brown wigs and brands like Dior, Chanel and Givenchy all embracing short hair this season, it really is the time to cut it all off.

See the full backstage gallery from Chloé Comme Parris Fall 2013 »

The makeup: “It’s about society girls gone bad. Rich girls who’ve been partying all night long and their makeup’s been really worn in and lived in and danced in.” —Grace Lee, Maybelline New York lead makeup artist

Skin was evened out with a mixture of Maybelline Dream Fresh BB Cream and moisturizer. For a dewy, “sweaty” highlight, clear Baby Lips lip balm was rubbed on the high plains of the cheek and the bridge of the nose.

Eyes were lined with a black kohl pencil, then more Baby Lips was pressed right into the liner with a thin brush, to give the effect of a girl who’s been in her makeup all night long. Soon-to-launch pots of Maybelline pigments in “Luxurious Bronze” and “Cashmere Brown” were applied on the lids, with more Baby Lips pressed on top. “It’s all about layering,” said Lee. She had models close their eyes while she held the lids open slightly with her finger so she could apply Rocket Mascara thickly to the top and bottom lashes at the same time, which gave an imperfect look, with smudges left below the eyes. “I want them to look a little bit messy, a little bit off. “ Brows were brushed up but left natural, because “it’s all about the screwed-up eye.”