FASHION Magazine

"We believe that age does not define how you express your idea of beauty."

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Alan Anderson and Michael Zoffranieri first met during showings at London Fashion Week last year when both designers were participating in the Toronto Fashion Incubator (TFI), an award-winning non-profit committed to nurturing Canadian talent. They soon discovered they had a lot in common: similar clientele, corresponding taste and a shared penchant for Old Hollywood movies […]

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We recently had the chance to hang out on the set of Toronto’s RE\SET™ ad campaign for the upcoming shows at Toronto Fashion Week , which kick off on Tuesday September 4th and last until the 6th. Shot at the ROM by Maya Fuhr, the location was chosen to communicate a particular message. “Canada currently doesn’t […]

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Women in the beauty industry tell us about the products that send them back in time the most. Amanda Bell Pixi Beauty global colour ambassador “As a child in the ’70s, I used to watch old black-and-white films and flip through Vogue with my incredibly beautiful neighbour, a woman who bought clothes in Paris and […]

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See the Joe Fresh Fall 2013 makeup collection »

We’ve been hit with a slew of fabulous new cosmetic lines lately (ahem, RiRi [Hearts] M.A.C and Alber Elbaz for Lancôme!) and as excited as we are, these glossy goods are sure to put a big dent in our wallets. Cue Joe Fresh’s Fall 2013 makeup collection. A new line of stylish, fresh and affordable cosmetics that are just as worthy of our excitement and much friendlier to our pockets. The fall line offers new colours, upgraded packaging, trendier shades and improved formulations.

Simone Otis, Joe Fresh beauty director, says the playful collection promises “classic essentials for any beauty kit,” while offering fun and trend-oriented options as well. Via press release, creative director Joe Mimran credits customer feedback as the collections main inspiration, citing that designs were modified to cater to customer wants. Most importantly, this includes the introduction of removable caps on Joe Fresh nail polish—the new two-piece lids will allow for easier application of nail polish and painting percision. Other things in the mix include lipstick duos (because we all love options), lip glosses with a seriously reduced “sticky” factor, statement-making metallic polishes, saturated pastel matte lipsticks and a particularly fierce new cobalt-blue mascara.

To coincide with FASHION’s 35th anniversary we’re taking a look back at some Canadian beauty trailblazers that have made waves throughout the country and abroad over the past 35 years. Brands such as M.A.C, Ojon, Moroccanoil and Cargo may have started small, but are now recognized around the globe and have been providing consumers with makeup products and tips for decades. Talent-wise, from Kristjan Hayden to Grace Lee to Greg Wencel (and more!), Canadian-born hairstylists and makeup artists have left their mark on top brands and stars—including Alexander McQueen, Yves Saint Laurent, Gwyneth Paltrow, Gisele and Kristen Stewart. And the ever-growing green beauty industry is yet another area that Canadians excel at: brands like RMS Beauty, Consonant and Bite Beauty & Sula are getting noticed for their eco-friendly and all-natural approach.

See all the beauty trailblazers »

Jump to: BRANDS | HAIR & MAKEUP | FRAGRANCE | GREEN

In our latest Joe Fresh Fall 2012 beauty tutorial, beauty director Simone Otis creates a modern and spin on the smokey eye by using the brand’s New Naturals palette ($12, joefresh.com).

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In today’s exclusive video preview, Joe Fresh beauty director Simone Otis takes on another of fall’s biggest beauty trends: the brightly hued eye focus. As seen on runways at Anna Sui, 3.1 Phillip Lim and the like, the bright pop is likely all you need to make a bold statement. And now for the lessons!

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Over the next few months, the folks over at Joe Fresh will be sharing expert advice on how to adapt the best looks from the brand’s latest fashion and beauty collections. In this first video exclusively previewed on our site, the brand’s beauty director Simone Otis teaches you how to perfect the au naturel beauty […]

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