FASHION Magazine

See the Joe Fresh Fall 2013 makeup collection »

We’ve been hit with a slew of fabulous new cosmetic lines lately (ahem, RiRi [Hearts] M.A.C and Alber Elbaz for Lancôme!) and as excited as we are, these glossy goods are sure to put a big dent in our wallets. Cue Joe Fresh’s Fall 2013 makeup collection. A new line of stylish, fresh and affordable cosmetics that are just as worthy of our excitement and much friendlier to our pockets. The fall line offers new colours, upgraded packaging, trendier shades and improved formulations.

Simone Otis, Joe Fresh beauty director, says the playful collection promises “classic essentials for any beauty kit,” while offering fun and trend-oriented options as well. Via press release, creative director Joe Mimran credits customer feedback as the collections main inspiration, citing that designs were modified to cater to customer wants. Most importantly, this includes the introduction of removable caps on Joe Fresh nail polish—the new two-piece lids will allow for easier application of nail polish and painting percision. Other things in the mix include lipstick duos (because we all love options), lip glosses with a seriously reduced “sticky” factor, statement-making metallic polishes, saturated pastel matte lipsticks and a particularly fierce new cobalt-blue mascara.