FASHION Magazine
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Pink Tartan Fall 2013 backstage beauty: Bold brows and blonde “country club” wigs
See the full backstage gallery from Pink Tartan Fall 2013 »
The makeup: “When I talked to [Kim Newport-Mimran], it was really Alfred Hitchcock meets Tippi Hedren. She’s a little bit off, she could be a little bit crazy, but she’s beautifully dressed. She wanted beautiful skin, but really it’s about that big, dramatic brow.” – Grace Lee, Maybelline New York lead makeup artist
– With a focus on “big and bold brows, with an element of naturalness,” Lee layered multiple products in a variety of colors to ensure the the brows didn’t come across as one dimensional and flat. First she filled in the brows by brushing through a shade of ashy-brown. Then she lightly went over the hairs with and almost-black shade to achieve “3D effect.” Finally. Lee finished them off by combing a gel through to keep all the hairs in place.
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Toronto Fashion Week Spring 2013 backstage beauty: Coral lips that are more than matte at Joe Fresh
See the full backstage beauty gallery from Joe Fresh Spring 2013 »
The look:
Grace Lee, Maybelline New York’s lead makeup artist: “Joe Fresh is known for that really fresh colour. [Joe Mimran] told me that because there’s a lot of whites and metallics for spring he wanted to do a poppy colour. [The lipstick] is petty much that perfect, perfect coral.”Jorge Joao, Redken lead stylist: “We created a low ponytail and released some of the slack to have it droop a little bit, to give it a vintage feel. And from there we added a little bit of texture on the side, to make it more ‘now’ and to give it something fresh and urban.”
Top tips:
– The Joe Fresh Spring 2013 look takes the matte lip to the next level. With direction to make it look “like the girls had been in their lipstick all day long,” Grace Lee brushed translucent powder around the lip line after applying Maybelline Color Sensational Vivids lipstick in “Vibrant Mandarin,” which helped to diffuse the colour and give it that worn-in look. “We wanted to make it look almost like chalk,” she explained. -
TFW backstage beauty: Pink Tartan embraces the Rooney Mara effect
See the full backstage beauty gallery from Pink Tartan »
View all 30 looks from the Pink Tartan Fall 2012 runway »
See all Toronto Fashion Week coverage »While beatnik style was the official inspiration for beauty at Pink Tartan’s Fall 2012 show, there was a definite Rooney Mara vibe happening backstage. The makeup was almost entirely focused on a deep “ox blood” red lip—Maybelline Super Stay 14Hr lipstick in “Wine and Forever”—a colour that Mara’s known for and that has been trending on runways all season long. (Yves Saint Laurent and Gucci, for instance.)
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TFW backstage beauty: Ponytails and eyelashes get ’60s volume at Joe Fresh
See the full backstage beauty gallery from Joe Fresh »
View all 54 looks from the Joe Fresh Fall 2012 runway »
See all Toronto Fashion Week coverage »The Joe Fresh girl is always pretty, in a never-ambitious and always-achievable sort of way. After all, when your product is sold at grocery stores across the country, it’s best to avoid making a statement with a bleached eyebrow or dreadlocked hair. But that’s not to say Joe Fresh has to be completely vanilla: the beauty inspiration for their Fall 2012 show was Blow-Up, a sultry, swinging film from the ‘60s.
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