FASHION Magazine
-
As Rihanna’s Fenty Effect Sets New Standards, Why Do Some Brands Still Refuse to Create Wider Shade Ranges?
When Rihanna launched Fenty Beauty last year—offering 40 shades of foundation for all skin tones right off the bat—the brand experienced immediate, staggering success. (In its first 40 days, it brought in $100 million in sales.) The singer’s star power and the fact that she was the first woman of colour with that level of […]
The post As Rihanna’s Fenty Effect Sets New Standards, Why Do Some Brands Still Refuse to Create Wider Shade Ranges? appeared first on FASHION Magazine.
-
Rihanna’s Fenty Beauty is Set to Sell More Than Kylie Cosmetics’ and KKW Beauty
In case you haven’t noticed (???) Rihanna’s Fenty Beauty is a massive success. In terms of critical acclaim of the products and the branding and inclusivity, the brand is off to an incredible start. At not even five months old, Fenty is changing the beauty industry as we know it. And it’s got the numbers […]
The post Rihanna’s Fenty Beauty is Set to Sell More Than Kylie Cosmetics’ <em>and</em> KKW Beauty appeared first on FASHION Magazine.