FASHION Magazine
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TikTok Made Me Buy It: Beauty Brands Tap Into the App’s Selling Power
On any given night, you’ll find blearyeyed, pyjama-clad people tucking into bed — while fervently thumbing through their TikTok feeds. It’s where you can learn anything from a trending dance to how to make feta-cheese pasta. More notably, the viral-video app is also making its mark on our bank statements. The hashtag #TikTokMadeMeBuyIt has over […]
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