FASHION Magazine
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Kim Kardashian Wins $2.7 Million in Lawsuit Against Missguided + More Fashion News
Plus, Kenzo gets a new creative director and Prada makes an eco-friendly move...
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Zara is Now Selling a Traditional South East Asian Sarong and People Are Losing It
Is there any piece of clothing that can transition from the rice fields of south India to the cobblestones of London’s Oxford Street? According to Zara, yes—the lungi. Anyone who’s grown up on the Indian subcontinent—which encompasses India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and the Maldives—or nearby countries like Myanmar and Thailand would be […]
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Will Fashion Automation Mark the End of Seamstresses and Retail?
If you were to close your eyes and imagine the clothing of the future, you’d likely picture severe, angular cuts in synthetic fabrics, like something out of Blade Runner. Set in 2019, Ridley Scott’s ’80s version of the future still seems very far away. In all likelihood, it was Spike Jonze who got it right […]
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The Next Step in Sneakers Has Arrived: Adidas is Launching 3D Printed Soles
Paging George Jetson…Adidas has announced that they will be producing sneakers with custom 3D printed soles. Teaming up with Silicon Valley startup Carbon, the sportswear label will be creating 3D products, dubbed Futurecraft, using a special process involving light and oxygen. Adjusting for height, weight and gait, this tech takes customization to a whole new […]
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They said/We said: A recently released book discusses the dangers of fast fashion
It’s hard to think we could ever have anything but unbridled excitement for a $20 Céline-esque find at the mall, but a recently released book is warning that fast fashion’s trend machine may have some serious repercussions.
In Elizabeth L. Cline’s Overdressed: The Shockingly High Cost of Cheap Fashion, she points a finger at fast fashion retailers like Zara, saying they may be churning out cheap wares at the cost of much more: namely, our planet, our market and our wallets (not to mention our groaning, filled-to-the-brim closets).
“In a very short period of time clothing has gone from something that we need to save up for and something that people valued and took care of, to something that is an impulse and disposal purchase,” she told Fashionista.
We see her point: most of us get a cheap retail fix at least once a week, which is an entirely different approach than generations past, when women used to save up and invest in clothing (what’s more, their clothes were usually custom-made). And we can’t argue with the fact that cheap fashion giants are our first stop when we want to try a brand new trend without the big financial investment.
According to Cline, the issue is that despite the fact that our clothes cost less, we’re consuming more of them. Cline says we’ve developed a toss-away attitude to passé trends, throwing away our month-old rayon or polyester wares only to immediately replace them with the latest week-old offering.
Not only is this bad for our bank accounts and our wardrobe, she says, but fast fashion companies either place pressure on or drive out niche companies. Many independent retailers are forced to drastically reduce their level of craftsmanship, while others simply can’t keep up with the competing rate of production and close up shop. Finally, Cline points out that the more we consume, the more strain we place on our natural fiber providers, meaning that more and more clothes will be created out of synthetic materials.
What do you think: does Cline have a point, or is she ignoring the fact that many of us dabble in both high and fast fashion, and that there’s a place for both?
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