FASHION Magazine

See all the photos from Frocktail Party 2013 »

Philanthropy and fashion came together once again at last week’s 5th annual Frocktail Party held at the upscale Arcadian Loft above Hudson’s Bay in Toronto. Fashion forward guests dressed in their best coupled with a fast paced auction of designer clothing and luxe services set precedence for a noteworthy night in support of The Juvenile Diabetes Research Foundation.

Attendees zigzagged through mannequins in lavish frocks and baubles, spruced up menswear and displays of luxury experiences from award-winning designers and retailers who contributed to the cause. Standouts included a Marciano display of current and vintage wares, signature prints on Diane Von Furstenberg dresses and Canadian-designed pieces from Greta Constantine, Pink Tartan and Jeremy Laing. With drinks in hand and shopping buddies in tow, guests made their rounds placing and checking up on their bids and stocking up on goodies in the gifting suite. The long sign up lists to get manicures by OPI and lash extensions by Winks eyelash boutique were gladly endured by the ladies who could be heard gushing over each other’s looks while the city’s skyline offered an amazing backdrop to the loft’s open space.

The first annual Frocktail Party combined cocktails and competitive shopping, with all proceeds going to fund juvenile diabetes research. Held in Toronto this past Thursday, the sold-out event saw women showing up to bid on more than 80 pre-loved dresses and accessories, and men following in their wake to see the Shark Week behavior of the bidding babes.

While tastes varied, all Frocktailees agreed that with 100 per cent of the nights profits going to the Juvenile Diabetes Research Foundation—the night was organized by a group of young ladies who had seen their friend Vanessa Oliver deal with the daily realities of living with juvenile diabetes—there was no guilt involved in splurging. See photos from the party after the jump.