FASHION Magazine
-
Charlottetown: Plant a seed and watch it Groe
When 19-year-old artist Nathan Loberg spilled paint on his best friend’s jeans, it planted the seed for Groe, his custom design company. Feeling guilty, he made it up to his pal by painting on the same denim, simultaneously camouflaging the mess and transforming a humble pair of pants into a piece of wearable art. Loberg’s friend Mike Wasnidge spotted the potential in this creation and saw it as a prime business opportunity. And so Groe Custom Clothing was born.