FASHION Magazine
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Everything You Need to Know About No Frills’ Brand New Line of Merch
Last week, FASHION reported on the existence of a mysterious Instagram that appeared to be teasing the launch of a forthcoming No Frills-themed clothing line. Today, we can confirm that the line is indeed official No Frills merch rather than the work of someone with an intensive passion for discount groceries. No Frills is the […]
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SSENSE’s New Montreal Flagship Store is the Future of Retail
“Anybody can get in and sleep, shop, have sex, play,” says editor-in-chief of SSENSE, Joerg Koch, describing the architectural concept of Fun Palace, conceived by architect Cedric Price in 1964. Though it was never erected, Fun Palace was designed as a flexible leisure space where individuals could come to do whatever they pleased, be it “starting a […]
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UPDATE: Grocery Chain No Frills Is Definitely Coming Out With Their Own Hypebeast Clothing Line
Last Friday, a mysterious Instagram account calling itself @haulhard appeared, featuring short teaser videos as vague and moody as the ones Rihanna used to announce her forthcoming Savage x Fenty lingerie line. One opens with the unmistakable sound of a grocery store price scanner and another lists proprietary first names over top a phat beat. […]
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Get a Glimpse into Virgil Abloh’s First Day at Louis Vuitton
“What time does everyone get lunch?” Virgil Abloh, creative director of menswear at Louis Vuitton, asks in a video shared on the brand’s Instagram story. It’s Abloh’s first day in office and he peers down a corridor at the atelier. A woman responds that, in fact, they are all waiting for him to decide. He […]
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