FASHION Magazine
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Canadian retailer Jacob “takes a stand” on retouching
Jacob announced this afternoon that as of their current campaign, they will no longer be altering the bodies of the models who appear in ads for both their clothing and lingerie brands. A press release from the Quebec-based retailer says they have decided to “take a stand” on retouching, stating:
“As a socially responsible company, JACOB has always made an effort to promote a healthy image of the female body. By adopting an official policy and broadcasting it publicly, we hope to reverse the trend in digital photo manipulation that has become excessive in our industry,” says spokesperson and Communications Director Cristelle Basmaji. “Our decision to never reshape the bodies of our models is particularly innovative for our JACOB Lingerie campaigns.”
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The daily steal: Military-inspired dress, $58
You don’t need us to tell you that the military trend is here to stay. You can take the route that involves camouflage (or not), or you can try something elegant yet sporty, like this breezy shirtdress ($58, at Jacob). See this look on the runway.
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The daily steal: Powder pink blouse, $39
There are a litany of ways to wear this blouse ($39, Jacob), but to accommodate your busy morning, we’ve kept it down to three: a) Sport it under a blazer, tucked into trousers for a feminine office look. b) Tuck it into something high-waisted with a big floppy hat for a ladies-who-lunch vibe. c) Wear […]
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The daily steal: Lace bralette, $20
Sure these lace bralettes from Jacob Lingerie ($20 each, jacob.ca) come in black and white, but wouldn’t you rather have one in spring’s fresh pastels? See lingerie looks and pastel hues on the runway.
The post The daily steal: Lace bralette, $20 appeared first on FASHION Magazine.
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