FASHION Magazine

Olay has announced that it will no longer retouch its advertising campaigns moving forward, in a welcome move to help reflect the modern woman. Christopher D. Heiret, the vice president and general manager of Olay global franchise and North America skincare, said in a release, “We recognize that there are many conflicting expectations for women […]

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Jacob announced this afternoon that as of their current campaign, they will no longer be altering the bodies of the models who appear in ads for both their clothing and lingerie brands. A press release from the Quebec-based retailer says they have decided to “take a stand” on retouching, stating:

“As a socially responsible company, JACOB has always made an effort to promote a healthy image of the female body. By adopting an official policy and broadcasting it publicly, we hope to reverse the trend in digital photo manipulation that has become excessive in our industry,” says spokesperson and Communications Director Cristelle Basmaji. “Our decision to never reshape the bodies of our models is particularly innovative for our JACOB Lingerie campaigns.”