FASHION Magazine
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Mercedes-Benz Start Up awards Duy Nguyen as its Quebec City semi-finalist!
Photography courtesy of IMG Fashion After last year’s impressive show in Montreal, 2012 saw the Mercedes-Benz Start Up semi-finals set up shop in Quebec City. And so it was at the fairy tale-esque Château Frontenac where I was reunited with the permanent panel from last year’s inaugural edition, plus two new local fashion experts.
JoAnne Caza, the captain of Mercedes-Benz Canada, wowed me with her perfect bilingualism (she’s from the West Island). Local Twitter fashion fans were ecstatic about photogenic Aussie-native Jarrad Clark who heads IMG Fashion—and who was also a judge on Project Runway Australia. Then, of course, there was Hans Koechling, president of The Image Is (who just got back from working on Next Top Model in Britain), and, the Simon Cowell of the group, Robin Kay, president of the FDCC. Joining me in guest judge duties were Christiane Garant of Myco Anna and Louise Maheux from Simons.
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Inside last night’s Mercedes-Benz start up Vancouver semi-finals. Peep event photos and the winning collections!
After a stellar showing in Montreal, it was Vancouver’s turn to identify a few budding designers looking for a boost from the Mercedes-Benz Start Up mentorship program.
First, the competitors needed to make an impression on the judges, who included Aritzia design director Yumi Eto, journalist and former FASHION staffer Catherine Dunwoody, IMG global production director and Project Runway Australia judge Jarrad Clark, and yours truly, among others.
