FASHION Magazine

  • The new J. Crew Instagram campaign supports UV Safety Month and donates every time you hashtag

    by Kate Bialowas
    rash-guards
    Photography by J.Crew

    J.Crew just totally upped their summer style game. While it’s no secret this retailer is one of the trendiest on the market, the new J. Crew Instagram campaign has given a whole new meaning to the term ‘fun in the sun.’ Coinciding with UV Safety month, the retailer is promoting ways to protect your skin in the sun this summer.

    For the entire month of July, the retailer will be donating $1 to the Skin Cancer Foundation and the Melanoma Research Alliance for every pic that shows how people are covering up in the summer sun. All you have to do is tag your photos with #JCREWSMARTSUN. So snap some selfies and hashtag away!

    Posted in #JCREWSMARTSUN, J.Crew, Style, UV Safety Month