FASHION Magazine

Rumours are swirling that Apple is launching its first piece of wearable technology: the iWatch. With most of our possessions beginning with the letter “i” it was only a matter of time before this extended to our fashion choices and if this is anything nearly as desirable as other Apple products, the fashion industry is in for a shocker when it hits stands, which is reportedly later this year.

According to Fashionista, the man behind the project is Jonathan Ive, Apple’s VP of design a.k.a the man behind the iMac, the product many of us couldn’t live without. While the hardware genius may be top of the game in his own field, you have to wonder whether the stylish Brit (Ive sat front row at Burberry’s Spring 2013 show) is fashion savvy enough to tackle the world of jewellery. Lets be real, the iWatch is more likely to be comparable to Nike’s Fuel Band (but with a complete Apple OS) than a classic Omega. Still, for the item to develop the same cult following as everything else the Apple logo graces, the pressure is on for the designer to develop the ultimate timepiece.