FASHION Magazine

If you’re going to mess with Marc Jacobs, Marc Jacobs is going to mess with you. Or that’s the message we’re getting from the designer’s latest move in his ongoing tiff with graffiti artist Kidult. Let’s rewind to a widely publicized incident in May of last year, where Kidult tagged Jacobs’ SoHo store with the world “ART”—in a fierce shade of Schiaparelli pink, we might add. Always thinking on his toes, Jacobs reacted to the situation by releasing an image of the tag on a T-shirt with the slogan “Art by Art Jacobs,” which retailed for a staggering $686. Kidult, whose other famed tags include “KID” on Supreme’s NYC flagship store, recently revealed his next move: a larger than life neon-green “686” sprayed on the front of Marc Jacobs’ Paris store. Kidult took to Twitter to confirm his responsibility for the act: “680? 689?…686?! How much are you going to sell this for?”