FASHION Magazine

There are a lot of things we’re too lazy to do – make our own lunches more than once a week, order things online when our credit cards aren’t right beside us, click “Play Next Episode” on Netflix – but when it comes to getting long, fluttery lashes, we’ll do just about anything. We’ll waste […]

The post How to get longer lashes (no falsies necessary) appeared first on FASHION Magazine.

Long, thick lashes are of paramount importance to most beauty regimes; the number of mascaras, false lashes, and lash extensions available on the market make that quite clear. When lash-growth treatment Latisse broke onto the scene a few years ago, ads with Brooke Shields and her head-turning lashes endorsed the new prescription-only product, promising that you could have lashes like hers, too. Having recently worn a few rounds of 15mm extensions, I was interested in learning if Latisse could give my own lashes the same volume and length.

I visited Dr. Martie Gidon at Gidon Aesthetics and MediSpa in Toronto, and she explained to me that Latisse was discovered to be an effective cosmetic product by accident—it was originally used as a medication for glaucoma. Patients were walking out of their ophthalmologist’s office batting long lashes, and chemists took note. The active ingredient in Latisse, bimatoprost, is only 5 per cent the medical-grade strength but will prolong the life cycle of your natural lashes from the usual three- to four-month cycle to one of nearly eight months.