FASHION Magazine

Each Friday, we’ll be profiling one of our favourite movers and shakers on social media. From the pop-up power of Pinterest to the beautifully crafted images on Instagram, we’re learning the tricks of the trade from the ladies that do it best (and most stylishly, of course).

It’s hard to imagine that a just-out-of-college Pinterest user would make headline news, but that was the case for Lauren Zwanziger. She’s become a local legend in her hometown of Nashville thanks to her dreamy photos and enviable inspiration boards. Pinning since 2010, this budding fashion designer credits Pinterest not only for her virtual fame, but also a confidence booster for her work.

As a recent graduate of O’More College of Design and a tastemaker on the Pinterest marketing website HelloSociety, Zwanziger has connected with many brands as well as the international community through her pins. Boasting a following of 4.9 million, it’s needless to say that Pinterest has been a life changer for the 21 year-old.

We’re catching up with this social media star to find out how she pinned her way to the top.