FASHION Magazine

Although Identity Clothing (14263-23 Ave., 780-439-9043, identity-clothing.com) first opened its doors six years ago, I only stumbled on it after a recent trip to a nearby salon. I thought my newly shorn locks deserved a little something and the shop did not disappoint. Owner Kelly Noland has stocked his boutique with Hugo Boss, cooler-than-thou denim from William Rast and Joe’s Jeans, contemporary lines like Sand and Pringle of Scotland, as well as formal eveningwear.