FASHION Magazine

Hermès has taken a hint from Burberry‘s Art of the Trench campaign. The French fashion house has just unveiled its J’aime mon carré project, which celebrates the iconic Hermes scarf. A website will soon be launched to feature tips on how to wear and knot the scarf and information on any scarf-related events. [Vogue UK]

The new Lanvin freestanding store in New York–which, with fox fur benches and chandeliers sounds like an absolute retail reverie–officially postponed its opening because of electricity failures, but some well-to-do New Yorkers were allowed to shop by candlelight. [Racked]

Elisabetta Gucci, great-granddaughter of Gucci’s founder, is facing legal action by the now French-owned luxury house for trying to use her family name (albeit, her already-taken, billion dollar family name) to open a chain of luxury hotels. [The Independent]

These Louis Vuitton neck tattoos make the Chanel tattoos from earlier this year look like wimps. [Refinery 29]