FASHION Magazine

Osheaga wasn’t the only game in town last week in Montreal, with the city being invaded by not one but two stylish festivals. Festival Mode & Design transformed the downtown core into one big fashion show, with runways and installations being erected across town. Style Panelist and street style photographer Élodie Parthenay was there to snap some of the best styles on the street.

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Summertime in Montreal is festival season. The city is one party after another with jazz, comedy, French music and, just in time for back-to-school, the Montreal Fashion & Design Festival. Now in its 11th instalment, the MFDF once again takes over McGill College Avenue. From August 1 to 4, the downtown artery will be blocked off to traffic from de Maisonneuve Boulevard to Ste-Catherine Street. Here are five reasons the fashion fest rocks: