FASHION Magazine

The modern eco-savvy girl differs from the granola set when it comes to her beauty wares: it’s got to be vanity table-display worthy. At Toronto’s Pretty Beauty & Books (587 Markham Street, 905 580-0285, prettybeautyandbooks.com), which just had its grand opening last Saturday, pretty packaging is a non-negotiable; therefore, something you won’t find is “soap wrapped in twine” says owner—and former FASHION beauty intern—Andrea Victory. She stocks her shelves with gorgeous, synthetic-free lines such as editorial makeup artist Rose-Marie Swift’s RMS Beauty, water-based nail polish Scotch Naturals (“rated safest on the market”) and Tallulah Jane fragrances, made using old world, pre-lab methods such as distillation and enfleurage.