FASHION Magazine

  • Ones to watch: We love Ivana Helsinki’s dreamy, luxe dresses

    If we lived in Baltic Europe, we would already be watching Paola Suhonen, the designer behind Finnish brand Ivana Helsinki. Suhonen’s clothes are captivating yet simple—she works mostly with cottons and wool fabrics, classic styles, fun prints—and each collection has a completely unique look.

    Suhonen started the line 15 years ago, but says that it was building up for years before that. “My whole life has been one creative project,” she explains, and her inspirations are seemingly neverending. “Music is my great passion. I love Jack White, roadtrips, interesting people, good energy, my rescue dog Affe, old ‘70s films by Jörn Donner and Ingmar Bergman, great detective books…” she lists off. Seems like our kind of girl.