FASHION Magazine
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How PHYTO Paris Used The Power of Plants to Revolutionize the Haircare Industry
Primum non nocere. The Latin phrase, , which means “first, do no harm,” has always been at the heart of botanical haircare brand, PHYTO Paris. Founded in 1969 by Patrick Alès, one of the most famous and sought-after hairdressers at that time, the brand has always prioritized caring for hair in a holistic way. “The […]
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