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5 minutes with Primary’s Cleo Schroeder
by Joy Pecknold September 30, 2011

Photography: Primary Look Book by Greg Swales

Only one year in business and Big Apple–based label Primary (primaryny.com) has two big benchmarks bagged: the endorsement of a star style blogger (The Glamourai’s Kelly Framel) and a resort collection. Raised in Vancouver and schooled at Parsons, designer Cleo Schroeder talks West Coast roots and quirky fashion hits.

Posted in Cleo Schroeder, Fall 2011, October 2011, Primary, Print edition, Q&A, Style, Vancouver

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