FASHION Magazine
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They said/We said: Kanye West continues on his quest to be a fashion icon by releasing a fashion film
In a strange but beautiful move, Kanye West has teamed up with fashion film icon Ruth Hogben (who’s worked with everyone from Gareth Pugh to Louis Vuitton) to produce a music video for “Lost in the World”—a single off his long-ago released album My Beautiful Dark Twisted Fantasy.
The black and white video (a signature of Hogben’s style) opens up with a warning that “strobe effects are used in this video,” a.k.a. things are about to get crazy… and do they ever. A group of dancing models gyrate around while dressed in sheer shirts (how very Kanye)—basically the video looks like a ‘90s Gap commercial on acid.