FASHION Magazine

Sarah Jay’s collection of sustainable and locally made styles had a bit of a brutal beginning. “Early in my career, I had an existential crisis,” admits the Toronto-based celebrity stylist, eco activist and conceiver of the documentary Toxic Beauty. “I just felt like I was drowning in excess. I loved fashion, but I was concerned […]

The post Inside a Sustainable Fashion Collector’s Closet appeared first on FASHION Magazine.

Fashion activist Sarah Jay discusses the makings of her CAFA dress, clothing as an investment and her definition of luxury.

The post This Red Carpet Outfit Was Made from a Bedspread at Value Village appeared first on FASHION Magazine.

See our early fall photo shoot » Given this year’s above average September temps, it’s hard to believe that summer has been over for a week. It’s hard to believe and hard to accept, which is why we choose to do the opposite with this beautiful photo shoot reminiscent of sunny days, cottage trips and […]

The post This Blows: Bid adieu to the warm weather’s waning days with an exquisitely airy early fall photo shoot appeared first on FASHION Magazine.

See the Massive Party 2014 party pics »

As we predicted, last night’s tenth annual Massive Party at the Art Gallery of Ontario was sexy, stylish and the perfect start to spring party season. Sprawling much of the gallery’s 480,000 square foot space, it was one big ole Warholian ode to modern day pop art complete with larger than life dice, donuts and ironic hashtag banners. Guests were encouraged to bring their sartorial best, and awarded as such by a troika of hipster Joan Rivers who flashed everyone 10s as they entered past the red carpet.

Further inside, we were treated to a performance by the permanently moto jacket-clad Joseph of Mercury, who swapped his signature white mid-performance for a gold version designed by stylist Sarah Jay. Also in gold was The Collections’ Mel Ashcroft, who wore a lamé vest designed by Toronto designer Sid Neigum. And while many went wedding apropos (go big or go home, we s’pose), others kept it streetwise in X-ray imprinted fingerless gloves that were given out by scantily clad cigarette boys. A surrealistic post script: Mayoral candidate John Tory was there.