FASHION Magazine

  • They said/We said: BCBG’s former president heading to Halston

    by Lauren Chan
    Photography by Craig Barritt/Stringer

    Since Sarah Jessica Parker, Harvey Weinstein and Marios Schwab left Halston, rumours have been running rampant about who their successors will be. Now, WWD is reporting that although he initially denied rumours of heading to Halston, Ben Malka, the former president of BCBG Max Azria Group, has been crowned as chairman and chief executive officer of the company.

    In his 16 years at BCBG, Malka established the company in womenswear and built relations for BCBG with retailers like Bloomingdale’s, which—coincidentally—is stocking Halston for the first time this fall. For now, we’ll have to wait to see if Malka can perform the same magic to revive what’s left of Halston.

    The company is still missing a creative director, but there’s a chance that the former creative director of BCBG, Marie Mazelis, will be following Malka’s lead. If that’s the case, you can bet on a total transformation of Halston into something a little more…BCBG.

    Posted in BCBG, Ben Malka, Halston, Sarah Jessicsa Parker, Style, They said/We said