FASHION Magazine

Jay-Z’s not getting much love today, after his clothing line Rocawear came out with a T-shirt using the ubiquitous Occupy Wall Street slogan for another message: Occupy All Streets. While the message of the T-shirt is similar to the original—and we’re thinking that he had good intentions in wanting to give the Occupy movement more attention—the T-shirt is rubbing people the wrong way.

Rocawear using OWS, a worldwide protest with many supporters and even more onlookers, is not necessarily the issue—and we’re not totally surprised that Jay (the businessman that he is) would try to profit from the protests. But the company has no plans to give any of the money made from the T-shirt to support the movement that it’s riffing. No matter what his intentions were, pocketing the profits without giving back is a controversial decision for the brand to make.