FASHION Magazine

A photo posted by Sephora (@sephora) on May 4, 2016 at 3:40pm PDT We’re going to go ahead and assume you’re as obsessed with Snapchat as we are. Well, the platform is proving to be great for beauty addicts. Adding Snapchat filters can amp up our selfie games and show off beauty looks. We’ve even […]

The post 16 beauty brands and bloggers you have to follow on Snapchat appeared first on FASHION Magazine.

If you’re into YouTube makeup tutorials (and who isn’t?), chances are you’ve probably heard of Lex of Madeyewlook (@creativeboss on Instagram). She’s a 22-year-old licensed esthetician, self-taught makeup artist and body painter whose insane skills have helped her get millions of followers online. (Check out our personal fave look of hers here.) So when we […]

The post How to transform into your 11 favourite Snapchat filters using makeup appeared first on FASHION Magazine.

Snapchat is no new kid on the social media block. Since its launch, more and more people are embracing the blink-and-you’ll-miss-it app, especially those in the fashion industry. With fashion and beauty influencers giving us a sneak peek and BTS shots from inside their world, sans filter, how could it not be one of the […]

The post 9 Hidden Snapchat Features That’ll Up Your Game appeared first on FASHION Magazine.

When Snapchat was released in 2011, everyone assumed it was just a safe way to sext, since the photos and vids disappear after a few seconds. If you’ve spent any time on your phone recently, you know that’s just not the case. Since its release, it’s become a key player in the social media game. In fact, it might even be making you […]

The post Snapchat is Making You Happier and Reducing FOMO, According to Science appeared first on FASHION Magazine.

Finally, Snapchat is offering us a break from our friends’ two hundred and ten second stories that feature endless play-by-plays of everything they’ve eaten throughout the day (tragic, we know). Variety reports that Sofia Vergara will star in a six-series reality show that will be available exclusively on the app. Vergaraland, will focus on the […]

The post Snapchat’s first star? Sofia Vergara is debuting her own reality show exclusively on the app appeared first on FASHION Magazine.

When it comes to sharing news or a sneak peek at a new collection, brands are starting to feel a little “been there, done that” with the major social media channels. Thankfully, with apps there’s always something new waiting in the wings. So move over, Facebook, Pinterest and Instagram: Snapchat is quickly becoming the publicity tool of choice for fashion and beauty brands.

This morning, Nars shared its upcoming Guy Bourdin holiday makeup collection via the blink-and-you-miss-it app. The 10-second preview was sent out to those who had added the Narsisisst account to their friends list and it’s a move that successfully combined every-gal access with insider exclusivity.

However, they’re not the first brand to use Snapchat: Earlier this month, Rebecca Minkoff embraced the app during New York Fashion Week. The unheard of marketing move was announced via Twitter and allowed users to receive Snapchats of looks from the Spring 2014 collection before they hit the runway.