FASHION Magazine
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Montreal Fashion Week: Elemental at Lovas, all-American hipsters at Soïa & Kyo and more from day three [gallery]
LOVAS Spring 2011. Photography courtesy of Sensation Mode By Ashley Joseph
It seems the Toronto imports are giving Montreal designers a run for their money this week. Wednesday evening’s shows began with Montreal-born rookie label Serum by Marta M and suffice it to say, we were off to a slow start. So when Toronto label Lovas Wesley Badanjak burst onto the runway with wearable, well thought out womenswear, the crowd couldn’t help but swoon.