FASHION Magazine

Meet the Coney Island Mermaid Parade mermaids »

Real mermaids! On the boardwalk! Can it be? Well, almost. This past weekend, the 32nd annual Mermaid Parade hit Coney Island, just in time for the summer solstice in New York. A seemingly infinite number of mythological sea creatures (1,500+ to be exact) flooded the city’s Surf Avenue and famous boardwalk, as girls in seashell bras and similarly dressed onlookers showed off their wave-ready craftiness.

We fought through all the shells, clams and deep sea crowds to chat with some of the parade’s most decked out mermaids. Who knew they’d have so much to say about beauty and style?

See the Bonnaroo 2014 performer looks here »

While Toronto’s music lovers were getting ready for the MMVAs, festival goers from around the globe headed south to Manchester, Tennessee for the annual Bonnaroo music fest. With performers like Elton John, Kanye West, Vampire Weekend, Die Antwoord, First Aid Kit and Frank Ocean dominating the stage, the 3-day concert was a versatile music-enthusiast’s dream.

Always on the look for the latest music festival garb, this year’s Bonnaroo had us crazy for the stars. The performers totally brought it on stage with everything from First Aid Kit’s Johanna Soderberg’s hippie-chic dress to Cage the Elephant’s Matt Schultz’s eclectic rock & roll getup. Not to mention Kanye’s all-matching tie-dye outfit complete with chain and face mask (yes, face mask). Oh, and of course Kim was there cheering on her man in a barely (okay, literally not even) there top and white jeans.

See the Governors Ball 2014 photos »

While Toronto was busy with Field Trip, festival season was simultaneously visiting New York for the fourth annual Governors Ball music festival. Getting bigger and better every year, the festival came through with a stellar lineup headlined by Outkast, Disclosure, Skrillex, Jack White and The Strokes, making it a must-see for indie rockers and EDM-lovers alike. Sunny skies made for a perfect weekend for the music festival hosted yearly on Manhattan-neighbouring Randall Island, making sunglasses, hats and cut-offs must-wears for the festival’s attendees.

What really caught our eye this year was the high-end accessories game. Whereas festivals are usually grounds for rough and tumble basics like cotton messenger bags and backpacks, this year’s Governors Ball 2014 attendees sported Chanel, Céline and an Olympia Le Tan milk carton minaudiere like it was no big deal. (How else to carry around your water, phone and lipstick?). We’ve rounded up the best looks of the weekend and to be honest, the bags really take the cake. Although how could we ignore the sequin dressed twins, fingernails painted as braces and the all-gold-everything get-up? Click through for the best in Governor’s Ball 2014 festival style as photographed by Sidewalk Hustle bloggess Hawley Dunbar.

See the shots from Field Trip music festival in Toronto »

Festival season had its official Canadian start this weekend, as the second annual Field Trip music festival hit Toronto with a series of cacophonous bangs. Run by indie label Arts & Crafts, the two-day festival brought together homegrown darlings and international favourites like Interpol, The Kills, Austra, Washed Out, Cvrches and The Constantines. As is a now two-year tradition, local gods Broken Social Scene closed out the weekend with a 46-person set, as the crowd didn’t let the rain spoil the lively mood.

In what had to be the most perfect weather day of the year so far, Saturday’s almost 30 degree high had festivalgoers making use of the skin-baring assets of shorty short jorts, crop tops (with this season’s update: the thin strap) and protective oversized hats. In stark contrast, Sunday’s drizzle had attendees piling on the waterproof layers and creative makeshift ponchos out of colourful woven blankets.

See the epic street style from Seoul »

In the place where skincare easily outnumbers fashion in the retail sector, Koreans really know how to put together a killer outfit. Recently, photographers Ania Boniecka and Tyler Stalman headed to South Korea to capture, amongst many amazing things, the street style game in Seoul. Vibrant, whimsical and always perfectly-balanced, the city’s inhabitants seem unanimously well dressed. While toned down when compared to the zany outfits in neighbouring Japan, it’s amazing to see a society so well put together. Easily one of the more inspiring places to peep, the street style in Seoul has made the city a new favourite fashion destinations. We <3 Korea!

See the street style from Calgary »

While the streets outside fashion week are always littered with head-to-toe statements, reality is such that fashion is much more functional day to day. Work in construction? Your wardrobe is likely going to consist of toughed up basics. Nine to five office dweller? A brightly hued tie might just be the only form of expression you’ve got. That being said, function can often be amped up, especially in the warmer months.

Globetrotting photographers Ania Boniecka and Tyler Stalman returned to their hometown to snap some everyday street style in and around Calgary—a winning smile seems trending across the board.

See the street style from Tokyo »

If you ever wondered of the correlation between population density and amount of style in an urban centre, Tokyo is the perfect place to test your theories. After some time exploring the city and breaking through the (many) language barriers, photographers Ania Boniecka and Tyler Stalman ended up on the streets of Harajuku, just off the main stretch of Omotesando (a shopping heaven) to style stalk the world’s most famous street style destination. Long gone are the Harajuku girls of the Gwen Stefani fame, while you can still see some elaborately decked out in Victorian and steam punk motifs, the way has been paved for a new generation of fashion obsessed trend setters. The aesthetic has become more street style in Tokyo, and less costume. Bart Simpson and Mickey Mouse rule and there is no such thing as too much, right or wrong or too colourful, the theme is strictly fashion play and the Japanese have a lot of fun. Even those focusing their attention elsewhere can feel their street style senses tingling. Say hello to your new Tokyo muses.

28 street style shots from Toronto »

Spring sorta sprung this weekend and for a hot second it seemed like every single one of Toronto’s 2.6 million inhabitants was outdoors celebrating the warm weather’s return. Amongst the stacked locales, the west end’s Trinity Bellwoods Park was abloom with hip kids doing hip things like biking, riskily park drinking and just maxing on the sun’s rays in their finest springtime attire. For some direction on what to wear all summer long, look no further than 28 shots of the city’s early adopters wearing swaggy baseball shirts, Comme des Garçons florals and snapback hats.

“The moment I saw Veronika, it immediately clicked in my head: ‘this is the outfit of the season.’ From what I’ve been seeing across the board, comfort has really been on people’s minds, and this for me was the perfect balance of comfort and fashion. It captures the mood of how women in fashion are […]

The post Snapped by Tommy Ton: “This is the outfit of the season” appeared first on FASHION Magazine.

How to wear asymmetrical hems »

Asymmetrical hems, whether high fashion or mall style, have become wardrobe mainstays over the past few seasons. Signalled by Proenza Schouler’s now-iconic Fall 2012 wrap skirt, the oft-copied style (ahem, Zara) is the perfect blend of skirt, skort, short and more. And while some styles have reached saturation level (ahem, mullet skirt), asymmetrical hems have proved here to stay because of their versatility—They work in pretty much every situation and wardrobe! Taking some tips from the fashion mavens du jour (our favourite street style mavericks, of course) we show you how to wear asymmetrical hems for another season. Be ahead of the curve, the curve of the hem that is.

See the street style from outside Vancouver Eco Fashion Week »

Vancouver’s Eco Fashion Week (EFW) really nailed it this year. In its eighth edition, the three-day event delivered fashion, function and even taught us a few things about the clothes we wear.

Without question, the styles outside Eco Fashion Week were just as alive as they were on the runway. Case in point: On opening day, founder Myriam Laroche, wore an impossibly colourful dress by Canadian designer Jason Matlo made from scraps and reworked just for her. KurateStyle stylist Jessica Karalash paired a faux leather pastel topper with a floral romper, taking care of two spring trends at once. Fashion writer Samantha Sito, milliner Dominique Hanke and artist Atom Paradise were challenged to style head-to-toe Value Village outfits, once again proving that fashion doesn’t have to be fast, it can also be sustainable.

How to transition your wardrobe in 20 steps »

It’s a much-lamented fact that our most recent winter has long over stayed its welcome. But with the sun finally coming out and the snow gone for good (we hope!) it’s finally starting to feel a little bit like spring which means we can finally ditch our poor salt stained boots in favour of some cute flats. But spring dressing can be tricky—you don’t want to sweat through your parka but you also don’t want to risk getting caught in a freak wind tunnel with only a flimsy sweater to protect yourself. Welcome to the art of transition dressing.