FASHION Magazine
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Online Store of the Week: This is Not a Mall brings you the best from South & South East Asia without the cultural-mislabels or the price gouging (plus, we’re getting an extra 10% off!)
The shop: I’m always looking for a good eff-you to Urban Outfitters, and This is Not a Mall—a new fashion and artifacts e-venture from Aussie girls Courtney DeWitt and Annisa Dove—might just be it. For one thing, I found out about it through Susie Bubble, who always knows what’s up. For another, besides their use of the term “curated” (let’s return that word to its original definition; it’s like a year overdue) to describe their hunting-and-gathering activities, DeWitt and Dove are doing things right. Ace vintage? Yes. Correctly identified foreign objects? Yes. (No factory-made, vaguely “ethnic” ripoffs here.) Best international magazines? Some of ’em, yes. Everything under $100? So far, so yes, although DeWitt says she’ll soon add “super dope higher end labels” along with more menswear and even acer vintage.