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Introducing 2023 Pantone Colour of the Year, Viva Magenta
by Ivy Tang December 2, 2022

Step aside, Very Peri, there’s a romantic new hue in town. Pantone has announced the 2023 Colour of the Year, Viva Magenta, and while the name sounds sort of obvious (hello, Barbiecore!), this specific shade of pink is actually quite distinct. Sitting somewhere between red and fuchsia, Viva Magenta is bold but decidedly muted compared […]

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Posted in 2023 colour of the year, barbiecore, color of the year, colour of the year, Hot Pink, Magenta, pantone color of the year, Shopping, Style, viva magenta

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