FASHION Magazine

Maybelline New York has been full of big news lately: first came the announcement that British model Jourdan Dunn is its new global face, and now 30-year-old Yadim has been tapped to be the brand’s new global makeup artist, replacing Charlotte Willer. Now based in New York, San Diego-raised Yadim grew up hanging out with club kids and drag queens in downtown L.A. He’s brought his creative sensibility to ad campaigns for Balmain (with a glowing Rihanna), H&M (featuring a wave-splashed Gisele) and the Gap (the much-discussed shot of Waris Ahluwalia and Quentin Jones), as well as runway shows such as Emilio Pucci, DKNY and Haider Ackermann, and editorial shoots with Miley Cyrus and Lady Gaga.